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Catalog
A catalog is the platform-side representation of your inventory, synced from a store integration or feed, and used as the source of truth for dynamic ads, Shops and Performance Max.
Catalog breadth is the ceiling on how many creatives you can generate — every SKU is a potential ad.
Still to publish: guide.
Also called
Glossary
The percentage of visitors who land on a page and leave without any further action.
The amount paid each time a viewer watches your video ad.
The percentage of users who complete a desired action after clicking your ad.
The percentage of visitors to your landing page who complete the desired action.
Net profit relative to total investment, expressed as a percentage.
The amount you pay each time someone clicks your ad.
The number of unique people who saw your ad at least once during a campaign.
The percentage of viewers who watch your video ad to completion.
Average number of items per completed order.
The percentage of people who interact with your ad out of total impressions.
The percentage of category ad presence a brand owns versus competitors.
The percentage of viewers who watch a video ad to completion without clicking, and convert later.
Benchmarks
Ad specs
The universal square — 1080×1080 px — accepted by every marketplace and the safest fallback ratio.
A near-square landscape ratio — 1280×1024 px — common in print (8×10 in) and legacy display units.
The Pinterest standard-pin ratio — 1000×1500 px — the tallest pin shape that never gets truncated.
A gently landscape 6:5 frame — 1200×1000 px — used by some Marketplace and catalogue placements.
Free tools
Remove backgrounds from Shopify product photos in seconds. Meets Shopify's 2048×2048 recommended size with a clean white or transparent PNG.
Ghost-mannequin, flat-lay, on-model — cut fashion products from any backdrop in seconds. Ideal for lookbooks, PDPs, and paid social.
Cut furniture from showroom photos and drop into styled room scenes. Free, browser-based, no signup — ideal for large-format catalog work.
Remove image backgrounds instantly in your browser. No signup, no watermark. Perfect for product photos, ads, and marketplace listings.
Turn messy filenames and titles into clean, SEO-friendly slugs and image filenames — the naming convention every store should use.
Convert PDFs to PNG pages, or bundle images into a single PDF. Browser-based, no upload.
Add text watermarks to product images in seconds. Custom size, opacity, color, and position.
Validate your Meta / Google Merchant Center product feed against required fields and rules.
Essays
A field guide for ecommerce teams: how to turn a product feed into on-brand catalog ads at ad-ready resolution, without writing a brief for every SKU.
Design tools solved the empty canvas. They didn't solve the 4,000 SKUs, 12 channels, and 6 markets you ship every week. Here's what a Creative OS actually looks like.
Platform
Connect a Shopify or Google Merchant Center feed and generate on-brand image and video ads for every SKU, sized for Meta, TikTok, Google, Pinterest and Snap.
Xeli is not one model. Specialist agents for strategy, copy, art direction, motion, QA and media handoff pass work to each other with a human in the loop.
Generate short-form video ads from product stills and feed data, cut to 9:16, 4:5 and 1:1 with captions, hooks and end cards that match your brand.
Export and publish creative to Meta, TikTok, Google, Pinterest, Snap and LinkedIn with per-placement specs, consistent naming and no manual resizing.
Comparisons
The category splits into five approaches: templating, feed-driven banners, single-shot generators, agentic pipelines and services. What each is genuinely good at.
Design tools help one person make one ad well. Xeli generates, validates and ships creative for a whole catalog. Here is where each one actually fits.
Outgrown prompt-in, image-out tools? Here are the five realistic alternatives for ecommerce creative, what each fixes, and what each costs you.
Prompt-in, image-out tools are fast and cheap. An agentic pipeline adds brand enforcement, catalog scale, scoring and channel handoff. Where the line sits.
Agencies bring judgement, craft and accountability. Software brings volume, consistency and speed. A practical read on which to buy, and when to buy both.
Use cases
Connected concepts
Search, Shopping, Demand Gen and Performance Max, all fed by your product data.
Meta's automation layer that collapsed targeting into a creative contest.
Ads assembled per-shopper from your catalog instead of hand-built per SKU.
The structured product file every automated ad product reads from.
Turning thin SKU rows into ad-ready imagery, copy and attributes.
The store platform most ecommerce catalogs live on.
Where catalogs, feeds and shops are administered.
Put Catalog on autopilot.
Xeli AI turns your catalog into on-brand ads, watches performance, and ships the next batch before fatigue sets in.
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