Launch plan is free forever
Pricing

Start free. Scale to every SKU.

Under 10 SKUs? The Launch plan is free forever. Growing brands start at $999/mo — save 15% annually. No per-ad fees, no seat traps.

FoundingFounding customers get 3 months at pilot pricing — limited spots.

Just getting started?

Stores with fewer than 10 SKUs can use Xeli free forever on the Launch plan. Built for founders. Free while you're getting started — when your business grows, Xeli grows with you.

Xeli Launch Program

Choose your plan

Free forever

Launch

For brands just getting started
$0/mo
No card required · No AI credits
Free forever for stores under 10 SKUs
  • Under 10 SKUs
  • No AI credits included
  • Manual creative editing
  • AI credits can be purchased separately
  • Export creatives
  • Basic templates
  • Community support
See the Startup Program →

Starter

For small brands testing creative velocity
$999/mo
Billed annually · $11,988/yr
Up to 500 SKUs · 2 brand kits
  • 300 AI credits / month included
  • AI image ads for every SKU
  • 2 brand kits (type, colors, guardrails)
  • Meta & TikTok export
  • Basic performance dashboard
  • Email support
Most popular

Growth

The plan most growing DTC brands pick
$1,999/mo
Billed annually · $23,988/yr
Up to 5,000 SKUs · 10 brand kits
  • 600 AI credits / month included
  • Everything in Starter
  • AI video ads + motion presets
  • Winner prediction before spend
  • Meta, TikTok, Google, Pinterest export
  • Shopify & Amazon feed sync
  • Priority support

Scale

For retailers with big catalogs & many brands
$2,999/mo
Billed annually · $35,988/yr
Unlimited SKUs · Unlimited brand kits
  • 900 AI credits / month included
  • Everything in Growth
  • Unlimited SKUs & campaigns
  • Localization & regional variants
  • Approvals, roles & audit log
  • Dedicated success manager
  • SLA & SSO

Need something bigger?

Enterprise plans with custom SKU volumes, private models, and white-glove onboarding are available on request.

Included on every plan
  • · Free Launch tier for stores under 10 SKUs
  • · Monthly AI credits on paid plans (300 / 600 / 900)
  • · Top up anytime at actual API cost — zero markup
  • · Cancel anytime · No per-ad fees