Helping the next generation of ecommerce brands launch faster.
If you're an early-stage ecommerce founder with under 10 products, we'll help you build your creative engine from day one.
What you get
Free Xeli Pro for 3–6 months
Full Pro workspace — brand kits, AI image and video ads, exports — at no cost while you find your footing. No card, no trial countdown.
Monthly creative reviews
We review your live ads every month and tell you exactly what to change: hook, offer framing, layout, or the creative angle itself.
AI workflow setup
We help you build your templates, automations and creative pipeline so one founder can ship what a small agency normally would.
Founder office hours
30-minute sessions with our team — bring your funnel, your creative, or your roadmap questions.
Early access to everything
Every new model, agent and feature reaches program members before general release.
Private founder community
A Discord/Slack channel of other early-stage DTC founders sharing what's actually converting right now.
Priority support, direct to founders
Talk directly with the people building Xeli — not a ticket queue.
Case study opportunities
We feature program brands on LinkedIn, our website and our newsletter. Real exposure to an ecommerce audience.
Marketing help & partner credits
Landing page reviews, ad reviews, Meta creative suggestions, CRO advice — plus credits with partner tools where available.
How it works
Apply in 2 minutes
Tell us about your store and where you heard about Xeli. Most stores are approved same week.
Set up your brand kit
We walk you through Brand DNA, connect your catalog, and generate your first on-brand ad set.
Launch and learn
Run your first 3 creative angles using the playbook and benchmark data, not guesswork.
Graduate when you grow
Cross 10 SKUs? Move to Starter with a founding-customer discount and monthly AI credits included.
Who it's for
Built for founders running the store, the ads and the packing table themselves. If any two of these describe you, apply.
- Under 12 months old
- Fewer than 10 SKUs
- Under $250k ARR
- Founder-led company
- Building a DTC brand
Built for founders. Free while you're getting started. When your business grows, Xeli grows with you.