Benchmarks · 2026
Benchmarks, honestly stated.
Industry ranges for the metrics that decide budget. Sourced from public reports and Xeli beta accounts. No fake precision, always with methodology.
Average click-through rates for Facebook & Instagram ads by industry vertical — 2026 ranges with methodology.
Cost-per-click benchmarks for Google Search and Shopping ads by industry — 2026 ranges.
Ecommerce conversion rate benchmarks by industry — 2026 ranges for Shopify, WooCommerce, and headless stores.
Return on ad spend benchmarks by industry vertical and channel — 2026 ranges.
Average cost per 1,000 impressions on Facebook and Instagram by industry — 2026 ranges with seasonality notes.
TikTok Ads CTR, CPM, CPC and conversion-rate benchmarks by industry — 2026 ranges for ecommerce advertisers.
Google Shopping CTR, CPC, conversion rate and ROAS benchmarks by industry — 2026 ranges for retailers.
Pinterest Ads CTR, CPM, CPC and conversion benchmarks by industry — 2026 ranges for ecommerce brands.
Ecommerce average order value benchmarks by industry — 2026 ranges with device splits and levers that move AOV.
Ecommerce customer acquisition cost benchmarks by industry — 2026 ranges with LTV:CAC ratios and payback periods.
Ecommerce cart and checkout abandonment benchmarks by industry — 2026 ranges, causes and recovery rates.
Ecommerce add-to-cart rate benchmarks by industry — 2026 ranges, product-page diagnostics and paid-traffic cuts.
Average Shopify store conversion rates in 2026 by category and store size, with device splits and the levers that move them.
Know your numbers. Beat them.
Xeli spots the creatives outperforming your benchmark, and generates variants of them at scale.
Get early accessWhat is Xeli AI?
Xeli AI is the Agentic Creative OS for Ecommerce: a single operating system where AI agents read your product catalog, write the brief, generate on-brand image and video ads for every SKU, validate them against your Brand DNA, predict which creatives will win, and ship them channel-ready to Meta, TikTok, Google, Pinterest, Snap and LinkedIn. It is an agentic system for Shopify automation and an agentic system to run your Meta ads — not another design editor.
Teams search for this capability under a lot of names — a creative OS for ecommerce, an operating system for ecommerce marketing, AI agents for ecommerce, an agentic system for Shopify automation, or an agentic system to run your Meta ads. They all describe the same job: get every SKU in the catalog in front of the right buyer with creative that is on-brand and measurably working. That is what Xeli AI does.
Agentic Creative OS for Ecommerce