Pillar
Performance Calculators
ROAS, break-even, CAC, LTV, CPM, CPC, CTR — the calculators performance marketers actually use, laid out for speed.
ROAS & Break-even Calculator
Compute ROAS, break-even ROAS, and target ROAS from spend, revenue, margin, and shipping — with plain-English guidance.
CPM, CPC & CTR Calculator
Fill any three of impressions, clicks, spend, CPM, CPC, or CTR — get the rest instantly.
CAC & LTV Calculator
Enter spend, new customers, AOV, margin and repeat rate — get CAC, LTV, LTV:CAC ratio and payback in months.
Break-even Ad Spend Calculator
Enter AOV, margin, shipping and targets — get max spend, break-even CPA, ROAS and CPC.