Performance Calculators

ROAS & Break-even Calculator

Compute ROAS, break-even ROAS, and target ROAS from spend, revenue, margin, and shipping — with plain-English guidance.

Know your break-even ROAS. Now build creatives that beat it — with Xeli.

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ROAS
3.20×
Break-even ROAS
2.50×
Target ROAS
5.00×
Net profit
$280
Profitable, but under target. You need 1.80× more ROAS to hit 20% margin.

Your break-even ROAS is 2.50×. Xeli generates creatives built for profitability — and predicts which ones will beat it.

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How to use ROAS & Break-even Calculator

  1. 1
    Enter ad spend and revenue

    Get your baseline ROAS.

  2. 2
    Add margin and shipping

    See your break-even ROAS.

  3. 3
    Set a target margin

    See the ROAS you need to hit that target.

Who this is for

  • Performance marketers pricing new campaigns before launch
  • DTC founders modelling unit economics of paid growth
  • Agencies benchmarking client accounts against break-even

Frequently asked questions

What is break-even ROAS?

The minimum ROAS you need to cover ad spend AND product cost. Anything below it loses money on the order.

How is it calculated?

Break-even ROAS = 1 / gross margin %. If your margin is 40%, break-even ROAS is 2.5×.

What about shipping?

Toggle shipping cost in — the calculator subtracts it from margin before computing break-even.

Xeli generates creatives designed for profitability, then predicts which ones will beat your break-even ROAS.

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