Performance Calculators

ROAS & Break-even Calculator

Compute ROAS, break-even ROAS, and target ROAS from spend, revenue, margin, and shipping — with plain-English guidance.

Know your break-even ROAS. Now build creatives that beat it — with Xeli.

Try Xeli
ROAS
3.20×
Break-even ROAS
2.50×
Target ROAS
5.00×
Net profit
$280
Profitable, but under target. You need 1.80× more ROAS to hit 20% margin.

Your break-even ROAS is 2.50×. Xeli generates creatives built for profitability — and predicts which ones will beat it.

Try Xeli

Embed this calculator on your site

Free to use on any site or blog post. Keep the attribution link — that's the only condition.

<iframe src="https://xeli.ad/embed/roas-calculator" width="100%" height="720" style="border:0;border-radius:16px" loading="lazy" title="Free ROAS calculator by Xeli AI"></iframe>
<p><a href="https://xeli.ad/free-tools/roas-calculator">ROAS calculator</a> by <a href="https://xeli.ad">Xeli AI</a></p>
Want this automated? The Launch plan is free.

Free forever for stores under 10 SKUs — Xeli does this for your whole catalog, across every placement.

How to use ROAS & Break-even Calculator

  1. 1
    Enter ad spend and revenue

    Get your baseline ROAS.

  2. 2
    Add margin and shipping

    See your break-even ROAS.

  3. 3
    Set a target margin

    See the ROAS you need to hit that target.

Who this is for

  • Performance marketers pricing new campaigns before launch
  • DTC founders modelling unit economics of paid growth
  • Agencies benchmarking client accounts against break-even

Frequently asked questions

What is break-even ROAS?

The minimum ROAS you need to cover ad spend AND product cost. Anything below it loses money on the order.

How is it calculated?

Break-even ROAS = 1 / gross margin %. If your margin is 40%, break-even ROAS is 2.5×.

What about shipping?

Toggle shipping cost in — the calculator subtracts it from margin before computing break-even.

Embed ROAS & Break-even Calculator on your site

Free to use on any site — blog posts, client dashboards, internal wikis. Paste this wherever you want the calculator to appear. Keep the attribution line so your readers know where the numbers come from.

<iframe src="https://xeli.ad/embed/roas-calculator" title="ROAS & break-even calculator" width="100%" height="520" loading="lazy" style="border:1px solid #e5e7eb;border-radius:16px;max-width:720px" referrerpolicy="no-referrer-when-downgrade"></iframe>
<p style="font:400 12px/1.5 system-ui,sans-serif">Free <a href="https://xeli.ad/free-tools/roas-calculator" target="_blank" rel="noopener">ROAS & break-even calculator</a> by <a href="https://xeli.ad" target="_blank" rel="noopener">Xeli AI</a></p>

Preview the embed

Xeli generates creatives designed for profitability, then predicts which ones will beat your break-even ROAS.

Get early access