Performance Calculators

Break-even Ad Spend Calculator

Enter AOV, margin, shipping and targets — get max spend, break-even CPA, ROAS and CPC.

Know your max CPA. Xeli generates creatives predicted to beat it.

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Break-even CPA
$29.75
Break-even ROAS
2.18×
Max spend
$5950
Max CPC
$0.65

Max ad spend to break even: $5950. Xeli generates creatives predicted to beat your break-even ROAS.

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How to use Break-even Ad Spend Calculator

  1. 1
    Enter AOV & margin

    Plus shipping cost.

  2. 2
    Enter target orders

    How many you want this month.

  3. 3
    Read your numbers

    Max spend, CPA, ROAS, CPC.

Who this is for

  • DTC founders sanity-checking campaigns
  • Media buyers pricing before launch
  • Agencies presenting client math

Frequently asked questions

What's contribution margin?

AOV × gross margin − shipping. It's the $ per order available to spend on ads at break-even.

Xeli produces creatives designed for profitability — and predicts which will beat your break-even.

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