Performance Calculators

Break-even Ad Spend Calculator

Enter AOV, margin, shipping and targets — get max spend, break-even CPA, ROAS and CPC.

Know your max CPA. Xeli generates creatives predicted to beat it.

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Break-even CPA
$29.75
Break-even ROAS
2.18×
Max spend
$5950
Max CPC
$0.65

Max ad spend to break even: $5950. Xeli generates creatives predicted to beat your break-even ROAS.

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Embed this calculator on your site

Free to use on any site or blog post. Keep the attribution link — that's the only condition.

<iframe src="https://xeli.ad/embed/breakeven-ad-spend" width="100%" height="520" style="border:0;border-radius:16px" loading="lazy" title="Free Break-even ad spend calculator by Xeli AI"></iframe>
<p><a href="https://xeli.ad/free-tools/breakeven-ad-spend">Break-even ad spend calculator</a> by <a href="https://xeli.ad">Xeli AI</a></p>
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Free forever for stores under 10 SKUs — Xeli does this for your whole catalog, across every placement.

How to use Break-even Ad Spend Calculator

  1. 1
    Enter AOV & margin

    Plus shipping cost.

  2. 2
    Enter target orders

    How many you want this month.

  3. 3
    Read your numbers

    Max spend, CPA, ROAS, CPC.

Who this is for

  • DTC founders sanity-checking campaigns
  • Media buyers pricing before launch
  • Agencies presenting client math

Frequently asked questions

What's contribution margin?

AOV × gross margin − shipping. It's the $ per order available to spend on ads at break-even.

Embed Break-even Ad Spend Calculator on your site

Free to use on any site — blog posts, client dashboards, internal wikis. Paste this wherever you want the calculator to appear. Keep the attribution line so your readers know where the numbers come from.

<iframe src="https://xeli.ad/embed/breakeven-ad-spend" title="Break-even ad spend calculator" width="100%" height="520" loading="lazy" style="border:1px solid #e5e7eb;border-radius:16px;max-width:720px" referrerpolicy="no-referrer-when-downgrade"></iframe>
<p style="font:400 12px/1.5 system-ui,sans-serif">Free <a href="https://xeli.ad/free-tools/breakeven-ad-spend" target="_blank" rel="noopener">Break-even ad spend calculator</a> by <a href="https://xeli.ad" target="_blank" rel="noopener">Xeli AI</a></p>

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Xeli produces creatives designed for profitability — and predicts which will beat your break-even.

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