Performance Calculators

CPM, CPC & CTR Calculator

Fill any three of impressions, clicks, spend, CPM, CPC, or CTR — get the rest instantly.

Know your CPM. Xeli helps you beat it with creatives predicted to earn cheaper impressions.

Try Xeli

Fill any three fields — the rest recompute live. Leave a field blank to compute it.

Know your numbers. Xeli generates ad variants scored for CTR and CPM before you ever launch a test.

Try Xeli

Embed this calculator on your site

Free to use on any site or blog post. Keep the attribution link — that's the only condition.

<iframe src="https://xeli.ad/embed/cpm-cpc-ctr-calculator" width="100%" height="460" style="border:0;border-radius:16px" loading="lazy" title="Free CPM, CPC & CTR calculator by Xeli AI"></iframe>
<p><a href="https://xeli.ad/free-tools/cpm-cpc-ctr-calculator">CPM, CPC & CTR calculator</a> by <a href="https://xeli.ad">Xeli AI</a></p>
Want this automated? The Launch plan is free.

Free forever for stores under 10 SKUs — Xeli does this for your whole catalog, across every placement.

How to use CPM, CPC & CTR Calculator

  1. 1
    Enter any three metrics

    Impressions, clicks, spend, CPM, CPC, or CTR.

  2. 2
    Read the rest

    The remaining metrics recompute live.

  3. 3
    Plan your budget

    Model what a different CTR or CPM would mean.

Who this is for

  • Media buyers pricing campaigns before launch
  • Agencies benchmarking creative CTR against account average
  • Marketers modelling budget scenarios for a launch

Frequently asked questions

How is CTR calculated?

CTR = clicks ÷ impressions × 100.

How is CPM calculated?

CPM = spend ÷ impressions × 1000.

Embed CPM, CPC & CTR Calculator on your site

Free to use on any site — blog posts, client dashboards, internal wikis. Paste this wherever you want the calculator to appear. Keep the attribution line so your readers know where the numbers come from.

<iframe src="https://xeli.ad/embed/cpm-cpc-ctr-calculator" title="CPM / CPC / CTR calculator" width="100%" height="520" loading="lazy" style="border:1px solid #e5e7eb;border-radius:16px;max-width:720px" referrerpolicy="no-referrer-when-downgrade"></iframe>
<p style="font:400 12px/1.5 system-ui,sans-serif">Free <a href="https://xeli.ad/free-tools/cpm-cpc-ctr-calculator" target="_blank" rel="noopener">CPM / CPC / CTR calculator</a> by <a href="https://xeli.ad" target="_blank" rel="noopener">Xeli AI</a></p>

Preview the embed

Xeli generates creative variants scored for CTR and CPM before you ever launch a test.

Get early access