Performance Calculators

CPM, CPC & CTR Calculator

Fill any three of impressions, clicks, spend, CPM, CPC, or CTR — get the rest instantly.

Know your CPM. Xeli helps you beat it with creatives predicted to earn cheaper impressions.

Try Xeli

Fill any three fields — the rest recompute live. Leave a field blank to compute it.

Know your numbers. Xeli generates ad variants scored for CTR and CPM before you ever launch a test.

Try Xeli

How to use CPM, CPC & CTR Calculator

  1. 1
    Enter any three metrics

    Impressions, clicks, spend, CPM, CPC, or CTR.

  2. 2
    Read the rest

    The remaining metrics recompute live.

  3. 3
    Plan your budget

    Model what a different CTR or CPM would mean.

Who this is for

  • Media buyers pricing campaigns before launch
  • Agencies benchmarking creative CTR against account average
  • Marketers modelling budget scenarios for a launch

Frequently asked questions

How is CTR calculated?

CTR = clicks ÷ impressions × 100.

How is CPM calculated?

CPM = spend ÷ impressions × 1000.

Xeli generates creative variants scored for CTR and CPM before you ever launch a test.

Get early access