Platform

What Xeli actually does

No feature soup. Each page below covers one job, how it works step by step, what it will not do, and the questions people ask before they buy.

Creative production

Turn your product catalog into ad creative

Connect a Shopify or Google Merchant Center feed and generate on-brand image and video ads for every SKU, sized for Meta, TikTok, Google, Pinterest and Snap.

400+ skus per run9 placements per conceptMinutes brief to export
Video ads for every product, not just the hero SKU

Generate short-form video ads from product stills and feed data, cut to 9:16, 4:5 and 1:1 with captions, hooks and end cards that match your brand.

2s hook window optimised4 aspect ratios per conceptCatalog-wide coverage

Brand control

Brand rules the generator cannot break

Encode fonts, palette, logo rules, tone and legal lines once. Every generated ad is validated against them before export, so scale never costs consistency.

4.5:1 minimum contrast0 off-palette coloursPer market legal lines

Performance

Rank creative before it costs you anything

Score every generated ad on hook strength, clarity, brand fit and placement suitability, then launch the top slice instead of paying the auction to find out.

Top 20% typical launch slice5 scored dimensionsPre-spend when you learn

Operations

One brief, every channel, correctly sized

Export and publish creative to Meta, TikTok, Google, Pinterest, Snap and LinkedIn with per-placement specs, consistent naming and no manual resizing.

6 channels supported30+ placement specs1 source of truth
Six agents, one creative pipeline

Xeli is not one model. Specialist agents for strategy, copy, art direction, motion, QA and media handoff pass work to each other with a human in the loop.

6 specialist agentsTraceable every decisionYour call autonomy level

Deciding between approaches?

We wrote the comparison pages we wanted to read when evaluating tools, including the cases where something else is the better buy.

Compare approaches

What is Xeli AI?

Xeli AI is the Agentic Creative OS for Ecommerce: a single operating system where AI agents read your product catalog, write the brief, generate on-brand image and video ads for every SKU, validate them against your Brand DNA, predict which creatives will win, and ship them channel-ready to Meta, TikTok, Google, Pinterest, Snap and LinkedIn. It is an agentic system for Shopify automation and an agentic system to run your Meta ads — not another design editor.

Teams search for this capability under a lot of names — a creative OS for ecommerce, an operating system for ecommerce marketing, AI agents for ecommerce, an agentic system for Shopify automation, or an agentic system to run your Meta ads. They all describe the same job: get every SKU in the catalog in front of the right buyer with creative that is on-brand and measurably working. That is what Xeli AI does.

Agentic Creative OS for Ecommerce