Operations
One brief, every channel, correctly sized
Channel sprawl is a production tax. The same concept has to exist at half a dozen sizes, with different text limits, different safe zones and different file rules, and each variation is a place for a mistake to enter.
Xeli treats the channel as an export target rather than a separate project. A concept is authored once and rendered per placement, with naming and metadata attached so reporting stays readable months later.
The cost of doing it by hand
- 01Resizing is the majority of production hours and produces no new thinking.
- 02Text overruns are caught after upload, usually by the platform rejecting the ad.
- 03Naming drifts between people, so performance analysis by concept becomes guesswork.
- 04Assets scatter across drives, Slack threads and ad accounts with no canonical source.
How it works
- 1Select placements
Choose the placements you actually buy. Xeli loads the current spec for each one.
- 2Render per target
Each placement gets its own composition, not a stretched crop, with character limits enforced on copy.
- 3Name consistently
A naming scheme is applied across every asset so concept, angle, format and date are readable in reporting.
- 4Push or export
Send to the connected ad account, or export a structured bundle for whoever runs media.
- 5Track the lineage
Every live asset links back to its brief, its SKU and its brand kit version.
One calendar for every channel.
Don't just generate ads. Schedule them. Xeli plans and queues your product creatives across Meta, TikTok, Instagram, Pinterest and Google, so your whole catalog stays live and on-brand all week.
What you get
Placement dimensions, aspect ratios, file limits and text caps kept current, and published publicly on our ad specs pages.
Headlines and primary text are written to the limit of the placement, so nothing truncates mid-sentence.
Concept, angle, format, ratio and iteration encoded in the filename and the ad name.
Export a channel-ready folder for agencies or in-house buyers who prefer to upload themselves.
Where it stops
The honest limits. If any of these are dealbreakers, better to know now.
- —Publishing requires the relevant ad account permissions. Read-only access allows export but not push.
- —Platform review still applies. Xeli reduces spec rejections but cannot override policy decisions.
- —Campaign structure, budgets and bidding remain your media team's call.
Questions people ask
Can we keep buying in the platform UI?
Yes. Plenty of teams use Xeli purely as a production and export layer and keep every buying decision in Ads Manager.
How current are the placement specs?
They are maintained as a first-class dataset and published on our public spec pages, so you can see exactly what we render against.
Does it handle catalog and DPA setups?
Yes. Assets can be attached to catalog-driven campaigns rather than only standalone ad sets.
Want this running on your catalog?
We onboard a small number of brands at a time so setup gets real attention.