Ecommerce Utilities

Free UTM Builder

Build clean, consistent UTM URLs for GA4 and every ad platform — with sensible naming defaults built-in.

Manual UTMs? Xeli auto-tags every ad launched from the platform.

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Presets
Tagged URL
https://your-store.com/products/hero?utm_source=facebook&utm_medium=cpc&utm_campaign=summer-launch

How to use Free UTM Builder

  1. 1
    Paste your landing page URL

    The base URL you want to tag.

  2. 2
    Pick a source and medium

    Use the platform presets (Meta, Google, TikTok, Klaviyo, LinkedIn).

  3. 3
    Copy the tagged URL

    Drop it into your ad, email, or influencer brief.

Who this is for

  • Performance marketers ensuring GA4 shows clean attribution
  • Email marketers standardising Klaviyo/Mailchimp campaign links
  • Agencies building a repeatable UTM naming convention across clients

Frequently asked questions

Which parameters are supported?

utm_source, utm_medium, utm_campaign, utm_term, utm_content — the GA4 standard set.

Do you keep my URLs?

No — everything is built locally and never sent to a server.

Xeli tags every creative it launches with clean, GA4-friendly UTMs — every time, every platform.

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