Ecommerce Utilities

Creative Naming Convention Builder

Fill in brand, campaign, platform, ratio, audience — get a clean, consistent creative name every time.

Naming things is hard. Xeli auto-tags every launched creative with your convention.

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Separator
Creative name
xeli_summer-sale_conversions_meta_reels_9x16_lookalike-1pct_ugc-hook_v3_260715

Named. Xeli auto-tags every creative it launches with a matching naming convention — no more mystery variants in your Ads Manager.

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How to use Creative Naming Convention Builder

  1. 1
    Fill fields

    Or use the defaults.

  2. 2
    Pick a separator

    Underscore or hyphen.

  3. 3
    Copy the name

    Paste into Ads Manager.

Who this is for

  • Performance marketers standardising naming across accounts
  • Agencies enforcing conventions across clients
  • Ops teams keeping Ads Manager legible

Frequently asked questions

Which fields should I use?

Brand, campaign, platform, ratio, audience, concept, variant, date. Skip fields you don't need.

Xeli auto-names every creative it launches — no more mystery variants in Ads Manager.

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