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Catalog Enrichment
Catalog enrichment is the process of upgrading each product record — cleaner cutouts, lifestyle backgrounds, benefit-led titles, missing attributes — so downstream automated ads have something worth serving.
Enrichment compounds: one pass improves DPA, Shopping, Performance Max, onsite merchandising and email at the same time.
Still to publish: guide, term, tool, benchmark, spec.
Also called
Connected concepts
The structured product file every automated ad product reads from.
Your SKU inventory as the ad platforms see it.
Generating on-brand ad variants programmatically instead of by hand.
Machine-readable rules that keep generated creative on-brand.
Ads assembled per-shopper from your catalog instead of hand-built per SKU.
Diffusion and transformer models producing product-accurate stills.
The store platform most ecommerce catalogs live on.
Put Catalog Enrichment on autopilot.
Xeli AI turns your catalog into on-brand ads, watches performance, and ships the next batch before fatigue sets in.
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