concept · 19 connected pages
Dynamic Product Ads
Dynamic Product Ads (DPA) pull imagery, titles and prices from a connected product catalog and assemble the ad per impression, so a single campaign can promote thousands of SKUs without an ad per SKU.
DPA performance is capped by the quality of the catalog imagery, which is why catalog enrichment beats yet another campaign restructure.
Still to publish: guide, tool, benchmark.
Also called
Glossary
A structured file of your catalog used by ad platforms for dynamic ads and shopping.
Reaches people based on their actual actions — pages browsed, products viewed, purchases made.
A structured list of your SKUs and their attributes used to run product ads.
Product ads that show the plain catalog image without a designed template.
The file or API that pushes your SKUs and attributes into ad platforms.
B2B-focused advertising on LinkedIn — sponsored content, InMail, and lead gen forms.
Ads that automatically pull products from your feed and personalize to each user.
Reaches users whose signals indicate near-term purchase intent.
Running the same product catalog across Meta, TikTok, Pinterest, Snap, and CTV with unified templates.
Product feed-driven ads served on connected TV.
System that suggests products to users based on behavior and product attributes.
The community and newsletter for brands running catalog ads.
Ad specs
Essays
Platform
Connect a Shopify or Google Merchant Center feed and generate on-brand image and video ads for every SKU, sized for Meta, TikTok, Google, Pinterest and Snap.
Export and publish creative to Meta, TikTok, Google, Pinterest, Snap and LinkedIn with per-placement specs, consistent naming and no manual resizing.
Connected concepts
Facebook and Instagram advertising, now largely automated except for creative.
Meta's automation layer that collapsed targeting into a creative contest.
Your SKU inventory as the ad platforms see it.
The structured product file every automated ad product reads from.
Where catalogs, feeds and shops are administered.
Generating on-brand ad variants programmatically instead of by hand.
Revenue divided by ad spend — the headline efficiency number.
Turning thin SKU rows into ad-ready imagery, copy and attributes.
Put Dynamic Product Ads on autopilot.
Xeli AI turns your catalog into on-brand ads, watches performance, and ships the next batch before fatigue sets in.
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