platform · 6 connected pages

Commerce Manager

Commerce Manager is Meta's console for catalogs, feeds, product sets and Shops; Google's equivalent is Merchant Center. Both gate whether products are eligible to serve.

Why it matters

Diagnostics here explain most unexplained drops in dynamic ad delivery.

Topic coverage

68%

Still to publish: guide.

Also called

commerce managermeta commerce managercatalog managermerchant center

Glossary

Custom Labels

Feed fields you define to group products by margin, season, lifecycle, or any custom attribute.

Meta Tools

The suite of platform tools Meta offers advertisers — Ads Manager, Business Manager, Advantage+, Catalog.

Benchmarks

Google Shopping benchmarks

Google Shopping CTR, CPC, conversion rate and ROAS benchmarks by industry — 2026 ranges for retailers.

Updated Aug 2026

Ad specs

GMC image specs

Product image requirements for Google Merchant Center and Shopping ads — dimensions, backgrounds, and disapproval triggers.

Updated Jan 2026

Free tools

Meta & Google Product Feed Validator

Validate your Meta / Google Merchant Center product feed against required fields and rules.

Platform

Catalog to ads

Connect a Shopify or Google Merchant Center feed and generate on-brand image and video ads for every SKU, sized for Meta, TikTok, Google, Pinterest and Snap.

Updated Jul 2026

Connected concepts

Dynamic Product Ads

Ads assembled per-shopper from your catalog instead of hand-built per SKU.

Product Feed

The structured product file every automated ad product reads from.

Catalog

Your SKU inventory as the ad platforms see it.

Shopify

The store platform most ecommerce catalogs live on.

Google Ads

Search, Shopping, Demand Gen and Performance Max, all fed by your product data.

Put Commerce Manager on autopilot.

Xeli AI turns your catalog into on-brand ads, watches performance, and ships the next batch before fatigue sets in.

Get early access

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