object · 40 connected pages
Product Feed
A product feed is a structured file (CSV, TSV or XML) describing each SKU — id, title, description, price, availability, image link — that ad platforms ingest to power Shopping, DPA and Performance Max inventory.
Feed errors silently disapprove products, so a feed audit usually recovers more revenue than a bid change.
Still to publish: guide, spec.
Also called
Glossary
Content created by real customers or creators, used natively in ads.
The instruction telling the user what to do next.
A structured file of your catalog used by ad platforms for dynamic ads and shopping.
An ad format displaying multiple cards, each with its own image, headline, and link.
An ad delivered in video form — from 6-second bumpers to 60-second stories.
The area inside a creative where UI won't cover important content.
The still frame representing a video before playback.
A single-frame image ad without motion or video.
The plain white product-on-white treatment used for catalog and marketplace listings.
A locked set of colors, fonts, logos, and rules that every creative must follow.
The proportional relationship between an ad's width and height.
A static or motion ad that mimics native platform UI elements to blend into the feed.
Benchmarks
Free tools
Essays
A field guide for ecommerce teams: how to turn a product feed into on-brand catalog ads at ad-ready resolution, without writing a brief for every SKU.
Design tools solved the empty canvas. They didn't solve the 4,000 SKUs, 12 channels, and 6 markets you ship every week. Here's what a Creative OS actually looks like.
Platform
Comparisons
Outgrown prompt-in, image-out tools? Here are the five realistic alternatives for ecommerce creative, what each fixes, and what each costs you.
Prompt-in, image-out tools are fast and cheap. An agentic pipeline adds brand enforcement, catalog scale, scoring and channel handoff. Where the line sits.
Connected concepts
Facebook and Instagram advertising, now largely automated except for creative.
Search, Shopping, Demand Gen and Performance Max, all fed by your product data.
Ads assembled per-shopper from your catalog instead of hand-built per SKU.
Your SKU inventory as the ad platforms see it.
The store platform most ecommerce catalogs live on.
Where catalogs, feeds and shops are administered.
Turning thin SKU rows into ad-ready imagery, copy and attributes.
Put Product Feed on autopilot.
Xeli AI turns your catalog into on-brand ads, watches performance, and ships the next batch before fatigue sets in.
Get early accessReading this as an agent? Markdown version