# Product Feed
> The structured product file every automated ad product reads from.
- Canonical: https://xeli.ad/knowledge/product-feed
- Type: entity
- Entities: Product Feed, Meta Ads, Google Ads, Dynamic Product Ads, Catalog, Shopify, Commerce Manager
- Topic coverage: 42% · AI citation readiness: 60%
## Definition
A product feed is a structured file (CSV, TSV or XML) describing each SKU — id, title, description, price, availability, image link — that ad platforms ingest to power Shopping, DPA and Performance Max inventory.

## Why it matters
Feed errors silently disapprove products, so a feed audit usually recovers more revenue than a bid change.

## Keyword cluster
- product feed optimization
- shopping feed errors
- product feed validator
## Related
- [Catalog to ads](https://xeli.ad/platform/catalog-to-ads): Connect a Shopify or Google Merchant Center feed and generate on-brand image and video ads for every SKU, sized for Meta, TikTok, Google, Pinterest and Snap.
- [Commerce Manager](https://xeli.ad/knowledge/commerce-manager): Where catalogs, feeds and shops are administered.
- [Catalog](https://xeli.ad/knowledge/catalog): Your SKU inventory as the ad platforms see it.
- [Dynamic Product Ads](https://xeli.ad/knowledge/dynamic-product-ads): Ads assembled per-shopper from your catalog instead of hand-built per SKU.
- [Meta & Google Product Feed Validator](https://xeli.ad/free-tools/product-feed-validator): Validate your Meta / Google Merchant Center product feed against required fields and rules.
- [Catalog Feed](https://xeli.ad/glossary/catalog-feed): The file or API that pushes your SKUs and attributes into ad platforms.
- [How to ship 400 catalog ads in a day (and why your agency can't)](https://xeli.ad/blog/catalog-ads-at-scale): A field guide for ecommerce teams: how to turn a product feed into on-brand catalog ads at ad-ready resolution, without writing a brief for every SKU.
- [Shopify sellers](https://xeli.ad/free-tools/background-remover/shopify): Remove backgrounds from Shopify product photos in seconds. Meets Shopify's 2048×2048 recommended size with a clean white or transparent PNG.
## Entity graph
- [Product Feed](https://xeli.ad/knowledge/product-feed): The structured product file every automated ad product reads from.
- [Meta Ads](https://xeli.ad/knowledge/meta-ads): Facebook and Instagram advertising, now largely automated except for creative.
- [Google Ads](https://xeli.ad/knowledge/google-ads): Search, Shopping, Demand Gen and Performance Max, all fed by your product data.
- [Dynamic Product Ads](https://xeli.ad/knowledge/dynamic-product-ads): Ads assembled per-shopper from your catalog instead of hand-built per SKU.
- [Catalog](https://xeli.ad/knowledge/catalog): Your SKU inventory as the ad platforms see it.
- [Shopify](https://xeli.ad/knowledge/shopify): The store platform most ecommerce catalogs live on.
- [Commerce Manager](https://xeli.ad/knowledge/commerce-manager): Where catalogs, feeds and shops are administered.
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Source: Xeli AI — the Agentic Creative OS for ecommerce. https://xeli.ad