Brand Guidelines

A locked set of colors, fonts, logos, and rules that every creative must follow.

Ads are placed based on the content of the page being viewed rather than data about the user.

Creative assets produced by generative models — images, video, copy — from a brief or product data.

Design tools solved the empty canvas. They didn't solve the 4,000 SKUs, 12 channels, and 6 markets you ship every week. Here's what a Creative OS actually looks like.

Connect a Shopify or Google Merchant Center feed and generate on-brand image and video ads for every SKU, sized for Meta, TikTok, Google, Pinterest and Snap.

Encode fonts, palette, logo rules, tone and legal lines once. Every generated ad is validated against them before export, so scale never costs consistency.

Export and publish creative to Meta, TikTok, Google, Pinterest, Snap and LinkedIn with per-placement specs, consistent naming and no manual resizing.

The category splits into five approaches: templating, feed-driven banners, single-shot generators, agentic pipelines and services. What each is genuinely good at.

Design tools help one person make one ad well. Xeli generates, validates and ships creative for a whole catalog. Here is where each one actually fits.

Outgrown prompt-in, image-out tools? Here are the five realistic alternatives for ecommerce creative, what each fixes, and what each costs you.

Prompt-in, image-out tools are fast and cheap. An agentic pipeline adds brand enforcement, catalog scale, scoring and channel handoff. Where the line sits.