Operations

Six agents, one creative pipeline

A single prompt to a single model gives you a single opinion. Real creative work is a relay: someone decides the angle, someone writes it, someone designs it, someone checks it, someone ships it.

Xeli mirrors that structure. Each agent owns a narrow job, hands off explicitly, and leaves a trace you can read. When output is wrong you can see which step made the call, which is the difference between a tool you can debug and a slot machine.

Specialist agents

Strategy, copy, art direction, motion, QA, media

Traceable

Every decision

Each asset carries the reasoning that produced it

Your call

Autonomy level

From full review to auto-publish

Why one-shot generation plateaus

01Prompts that try to do strategy, copy, layout and compliance at once do all four adequately and none well.
02There is no audit trail, so a bad output teaches you nothing.
03Quality control is whatever the reviewer notices at the end.
04Learning does not accumulate, because nothing is separated enough to improve independently.

How it works

1
Strategist
Reads the catalog, the season and past performance, then decides the angle and the audience for each SKU.
2
Copywriter
Writes headline, primary text and captions inside the tone rules and character limits of the placement.
3
Art director
Chooses layout, crop, colour role and hierarchy using brand tokens rather than free-form styling.
4
Motion
Builds the beat sheet and animates the cut for each vertical and square placement.
5
QA
Checks contrast, safe zones, claims, disclaimers and spec compliance, and sends failures back with reasons.
6
Media handoff
Names, packages and pushes approved assets, then reports live performance back into scoring.

Built for enterprise marketing teams

Your catalog stays yours

Your product catalog and creative assets are never used to train public AI models.

Secure by default

Encrypted data, role-based permissions and secure infrastructure from day one.

Brand-safe AI

Every creative follows your Brand DNA. Fonts, colors, tone and messaging, all locked.

Built to scale

Generate thousands of creatives without sacrificing consistency or performance.

What you get

Model routing

Each task goes to the model best suited to it rather than one general model doing everything adequately.

Readable handoffs

Every step logs what it decided and why, so a reviewer can correct the cause rather than the symptom.

Human in the loop

Approval gates can sit at brief, at creative or at publish, depending on how much autonomy you want to grant.

Learning loop

Live results return to the strategist and scoring agents, so next month's briefs start from this month's evidence.

Where it stops

The honest limits. If any of these are dealbreakers, better to know now.

—Autonomy is opt-in. By default nothing publishes without human approval, and we recommend keeping it that way for the first few cycles.
—Agents follow your rules, so vague rules produce inconsistent output. The setup hour matters.
—This is a creative pipeline, not a media buying autopilot. Budget and bidding strategy stay with your team.

Questions people ask

Which models does Xeli use?

It is model-agnostic and routes per task across leading image, video and language models, so a change in the frontier does not require a change in your workflow.

Can we see what each agent did?

Yes. Every asset has a trace showing the brief, the decisions and the QA result behind it.

What happens when an agent gets it wrong?

QA catches mechanical failures automatically. For judgement calls, a reviewer rejects with a note and that note becomes a rule rather than a one-off fix.