Creative production
Video ads for every product, not just the hero SKU
Video carries most of the delivery on Meta and effectively all of it on TikTok, yet it is the format teams produce least, because a single spot costs a shoot, an editor and a week.
Xeli builds motion from what you already own. Product stills, feed copy and brand tokens become paced sequences with a hook in the first second, captions that survive muted playback, and an end card that matches your identity.
Why video stays scarce
- 01Editing time scales linearly with variants, so testing six hooks means six edits.
- 02Vertical reformatting breaks compositions built for landscape, and text lands under the UI overlay.
- 03Captions are added last, if at all, which loses the majority of viewers who watch with sound off.
- 04The catalog long tail never gets motion at all.
How it works
- 1Pick the source
Product stills, existing footage, or generated scenes. Xeli assembles from whatever the SKU already has.
- 2Write the beat sheet
Hook, problem, product, proof, offer, end card. Timings are set for the placement rather than trimmed afterwards.
- 3Animate and caption
Motion agents handle camera moves, transitions and product reveals, with burned-in captions styled from your kit.
- 4Cut every ratio
9:16, 4:5, 1:1 and 16:9 are composed independently so nothing important sits under a platform overlay.
- 5Score and export
Each cut is scored on hook strength at two seconds, then exported at platform-compliant bitrate and duration.
Built for the way creative teams actually work.
Headlines, hooks, and captions tuned to each channel's ad format.
See which creatives drive ROAS, and why they do.
Product-led motion ads with music, cuts and captions baked in.
One asset, every ratio. Re-composed intelligently for each channel.
Comments, approvals, versioning. Creative ops without the chaos.
What you get
The same body can ship with several openings, which is the highest-leverage variable in short-form performance.
Captions and offers stay clear of the UI chrome on Reels, Stories and TikTok.
Every cut reads fully muted, with audio treated as an enhancement rather than a dependency.
Logo, offer and call to action rendered from brand tokens, consistent across every product.
Where it stops
The honest limits. If any of these are dealbreakers, better to know now.
- —Generated motion from stills suits product-led and offer-led formats. Founder pieces, testimonials and demonstration footage still need real filming.
- —Licensed music is not supplied. Bring your own library or run muted with captions.
- —Very short clips of complex products can under-explain. Longer beat sheets exist for considered purchases.
Questions people ask
Do we need existing video footage?
No. Product stills plus feed data are enough for most catalog formats, though real footage improves the result when you have it.
What durations are produced?
Six, fifteen and thirty second cuts by default, with per-placement duration limits respected on export.
Can we use our own music and voiceover?
Yes. Upload audio and it is mixed under the cut with captions kept in sync.
Want this running on your catalog?
We onboard a small number of brands at a time so setup gets real attention.