Performance Calculators

CAC & LTV Calculator

Enter spend, new customers, AOV, margin and repeat rate — get CAC, LTV, LTV:CAC ratio and payback in months.

Healthy LTV:CAC starts with cheaper CAC. Xeli lowers CAC by generating creatives predicted to convert.

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CAC
$41.67
LTV
$171.60
LTV : CAC
4.12×
Payback (months)
5.8

Healthy at 4.12× LTV:CAC. Xeli helps pull CAC down by testing 10× more creatives, faster.

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How to use CAC & LTV Calculator

  1. 1
    Enter acquisition spend

    Total paid spend for the period.

  2. 2
    Enter new customers

    Distinct new customers acquired.

  3. 3
    Add AOV, margin, repeat rate

    The calculator returns CAC, LTV, ratio and payback.

Who this is for

  • DTC founders modelling paid growth unit economics
  • Performance marketers presenting to founders and CFOs
  • Agencies benchmarking account-level LTV:CAC

Frequently asked questions

What's a healthy LTV:CAC?

3:1 is a common benchmark. Below 1.5:1 you're likely losing money per customer.

How is payback calculated?

CAC ÷ (AOV × margin × orders-per-month) = payback in months.

Xeli helps you pull CAC down by producing and testing creatives at 10× the throughput of your team.

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