Aspect Ratio

The area inside a creative where UI won't cover important content.

The proportional relationship between an ad's width and height.

Text-based ads triggered by keyword queries on search engines.

Product-focused ads with image, price, and merchant, served on search and shopping surfaces.

A TikTok ad format that promotes existing organic posts as paid ads.

Video ads that play before, during, or after streaming video content.

Sponsored content designed to match the look and feel of surrounding editorial content.

A mobile ad format combining a hero image or video with a grid of product tiles below.

In-line ads that appear within a platform's main scrolling feed.

Product ads that show the plain catalog image without a designed template.

Square format, historically Instagram feed's default, still strong across feed placements.

Banner-style image or HTML5 ads served across the open web.

The standard landscape video ratio — 1920×1080 px, 1.778:1 — used by YouTube in-stream, Meta landscape video and every HD display.

Instagram Feed (square) ad size: 1080x1080px, 1:1, JPG, PNG, MP4, MOV. Product hero shots and single-message brand ads.

The full-screen mobile ratio — 1080×1920 px — used by Reels, Stories, TikTok, Shorts and Spark ads.

Instagram Story ad size: 1080x1920px, 9:16, JPG, PNG, MP4, MOV. Full-screen mobile takeover; sequential storytelling.

The link-ad and social-preview ratio — 1200×628 px — used by Meta link ads, LinkedIn single image and Open Graph cards.

Instagram Feed (portrait) ad size: 1080x1350px, 4:5, JPG, PNG, MP4, MOV. The highest-impression single asset on Meta mobile feed.

The highest-performing feed ratio — 1080×1350 px — the tallest frame Meta and Instagram will show in-feed.

Instagram Reel ad size: 1080x1920px, 9:16, MP4, MOV. Native, sound-on video that mimics organic Reels.

TikTok In-Feed ad size: 1080x1920px, 9:16, MP4, MOV, MPEG, AVI. Standard TikTok ad — appears between organic FYP videos.

The universal square — 1080×1080 px — accepted by every marketplace and the safest fallback ratio.

YouTube ad video specifications for 2026 — In-Stream, Bumper, Discovery, Shorts, and Masthead.

All Google Display Network image ad sizes, plus responsive display ad requirements — 2026 reference.

Etsy recommends 2000×2000 square images. Remove backgrounds, drop on transparent or textured backdrops, and stand out in search — no signup.

Ghost-mannequin, flat-lay, on-model — cut fashion products from any backdrop in seconds. Ideal for lookbooks, PDPs, and paid social.

Calculate any aspect ratio instantly. Enter a width or height, get the matching side in pixels, millimetres and inches — 16:9, 9:16, 4:5, 1:1, 1.91:1 and more.

Resize your ad creative to Meta, Instagram, TikTok, Google, Amazon, Shopify, LinkedIn, and Pinterest — in one click. Free, no watermark.

Convert videos between 16:9, 9:16, 1:1 and 4:5 aspect ratios in your browser. Free, no upload, no watermark. Powered by ffmpeg.wasm.

Overlay Meta Reels, Stories, and TikTok safe zones on your creative — see what gets covered by the UI before you launch.

Crop images freeform or to ad-ready ratios (1:1, 4:5, 9:16, 16:9). Browser-based, no watermark.

Connect a Shopify or Google Merchant Center feed and generate on-brand image and video ads for every SKU, sized for Meta, TikTok, Google, Pinterest and Snap.

Generate short-form video ads from product stills and feed data, cut to 9:16, 4:5 and 1:1 with captions, hooks and end cards that match your brand.

Design tools help one person make one ad well. Xeli generates, validates and ships creative for a whole catalog. Here is where each one actually fits.

Prompt-in, image-out tools are fast and cheap. An agentic pipeline adds brand enforcement, catalog scale, scoring and channel handoff. Where the line sits.