# Aspect Ratio
> The frame shape and safe zones each placement demands.
- Canonical: https://xeli.ad/knowledge/aspect-ratio
- Type: entity
- Entities: Aspect Ratio, TikTok Ads, Google Ads, Creative Automation, AI Video Generation, Meta Ads
- Topic coverage: 39% · AI citation readiness: 60%
## Definition
Aspect ratio defines a creative's frame proportions, and each placement pairs a ratio with safe zones where UI chrome overlays the asset. Getting either wrong crops the message.

## Why it matters
One master asset must ship in several ratios, which is exactly the repetitive work worth automating.

## Keyword cluster
- meta ad sizes
- tiktok ad specs
- ad safe zones
- ad size cheat sheet
## Related
- [AI Video Generation](https://xeli.ad/knowledge/ai-video-generation): Model-generated motion for feeds that reward video.
- [TikTok Ads](https://xeli.ad/knowledge/tiktok-ads): Short-form video advertising where native-feeling creative wins outright.
- [Meta Ads Creative Strategy](https://xeli.ad/guides/meta-ads-creative-strategy): A modern, opinionated playbook for building Meta ad creative that scales — hooks, formats, iteration cadence, and the metrics that actually matter.
- [Creative Automation](https://xeli.ad/knowledge/creative-automation): Generating on-brand ad variants programmatically instead of by hand.
- [3:2 Aspect Ratio](https://xeli.ad/glossary/3-2-aspect-ratio): Classic photography ratio, works for photography-first ads and Google Shopping.
- [9:16 ratio](https://xeli.ad/aspect-ratio/9-16): The full-screen mobile ratio — 1080×1920 px — used by Reels, Stories, TikTok, Shorts and Spark ads.
- [Ad Creative Automation](https://xeli.ad/glossary/ad-creative-automation): Using templates and data to generate many ad variants quickly.
- [Best Aspect Ratio for Facebook Ads](https://xeli.ad/glossary/best-aspect-ratio-for-facebook-ads): The recommended aspect ratios for Facebook feed, story, reels, and marketplace placements.
## Entity graph
- [Aspect Ratio](https://xeli.ad/knowledge/aspect-ratio): The frame shape and safe zones each placement demands.
- [TikTok Ads](https://xeli.ad/knowledge/tiktok-ads): Short-form video advertising where native-feeling creative wins outright.
- [Google Ads](https://xeli.ad/knowledge/google-ads): Search, Shopping, Demand Gen and Performance Max, all fed by your product data.
- [Creative Automation](https://xeli.ad/knowledge/creative-automation): Generating on-brand ad variants programmatically instead of by hand.
- [AI Video Generation](https://xeli.ad/knowledge/ai-video-generation): Model-generated motion for feeds that reward video.
- [Meta Ads](https://xeli.ad/knowledge/meta-ads): Facebook and Instagram advertising, now largely automated except for creative.
---
Source: Xeli AI — the Agentic Creative OS for ecommerce. https://xeli.ad