Instagram Story Ad Size: 1080×1920 px
Aspect ratio 9:16 · 1080×1920 pixels · JPG, PNG, MP4, MOV
Instagram Story is a full-bleed 1080×1920 (9:16) frame, but ~590px of that height is covered by native UI — profile handle at top, caption + reply bar + CTA at bottom.
Why this size matters
Story is Meta's second-largest inventory pool after feed. Getting the safe zone wrong means your headline, price tag, or CTA sits under Instagram's own UI. It's the most common preventable mistake in Meta creative.
- Formats
- JPG, PNG, MP4, MOV
- Max file size
- 30 MB
- Length
- 0–60 seconds
- Safe zone
- Top 250px, bottom 340px
- Best for
- Full-screen mobile takeover; sequential storytelling.
Design tips that actually move the needle
- 01Keep text and logos inside the middle 1080×1330 (the visible-content window).
- 02First frame matters most — 40%+ of Stories are skipped in under 2 seconds.
- 03Use motion in the first 0.5s (fade, slide, zoom) — static frames register as "ad" instantly.
- 04Vertical product photography — landscape-cropped-to-vertical looks amateurish.
- 05Don't put a CTA button in the bottom 340px; Instagram's own Swipe Up / Learn More sits there.
Common disapproval triggers
- — Third-party CTA buttons visually mimicking Instagram's own (rejected).
- — "Fake" UI elements (fake DMs, fake notifications) — rejected as deceptive.
People also ask
What are the safe zones for Instagram Stories?+
Keep critical content inside the middle 1080×1330 area of the 1080×1920 frame. The top 250px is profile info; the bottom 340px is caption + sound + CTA overlays.
Can I use 1:1 for Stories?+
Meta will accept it and letterbox with black bars, which looks like an unfinished ad. Always upload native 9:16.
How long can a Story ad be?+
Up to 60 seconds, but they auto-split into 15-second cards. In practice, single 15s Stories outperform multi-card sequences.
What is 9:16 in pixels?+
For Instagram Story, a 9:16 aspect ratio is 1080×1920 pixels. Any resolution with the same ratio works, but 1080×1920 px is the recommended native size and avoids upscaling.
Is 1080×1920 the right size for Instagram Story?+
Yes — 1080×1920 px (9:16) is the recommended Instagram Story ad size. Accepted formats: JPG, PNG, MP4, MOV. Maximum file size: 30 MB.
Related sizes
Free tools for this size
Aspect ratio reference
→ 9:16 aspect ratio: pixel sizes, mm and placementsFull platform reference
→ All Instagram ad specsStop resizing by hand. Xeli does it for you.
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