TikTok In-Feed Ad Size: 1080×1920 px
Aspect ratio 9:16 · 1080×1920 pixels · MP4, MOV, MPEG, AVI
In-Feed is TikTok's workhorse ad placement — 1080×1920 vertical video that scrolls into view between organic For You Page posts.
Why this size matters
TikTok's ad system reads engagement signals (watch time, replays, likes) from the first ~2 seconds. Getting past the hook window is the difference between a $3 and $30 CPA.
- Formats
- MP4, MOV, MPEG, AVI
- Max file size
- 500 MB
- Length
- 5–60 seconds
- Safe zone
- Top 130px, bottom 490px, right 100px
- Best for
- Standard TikTok ad — appears between organic FYP videos.
Design tips that actually move the needle
- 01Native-first: handheld feel, on-screen captions, native fonts (SF Pro on iOS look).
- 02Hook must land in first 1s — face, movement, or bold text.
- 03Right-side 100px is UI (like/share) — never put product there.
- 04Bottom 490px = caption + brand + CTA. Keep critical content in the center 1080×1300.
- 05Sound-on always — silent TikTok ads underperform by 40-60%.
Common disapproval triggers
- — Screenshots of TikTok's own UI in the creative (fake comments, fake likes) — rejected.
- — Weight loss before/after imagery — restricted globally.
- — Watermarks from other platforms (Instagram, YouTube) — soft-limited reach.
People also ask
What's the TikTok safe zone?+
Keep content in the center 1080×1300 of the 1080×1920 frame. Top 130px is username, bottom 490px is caption + CTA, right 100px is engagement icons.
How long should a TikTok ad be?+
6-15 seconds. Under 6s doesn't earn the algorithmic "complete-view" credit; over 15s completion drops off a cliff.
Do TikTok ads need to look organic?+
Yes. Native-feeling creative outperforms polished studio work by 20-40% on CTR in most verticals.
What is 9:16 in pixels?+
For TikTok In-Feed, a 9:16 aspect ratio is 1080×1920 pixels. Any resolution with the same ratio works, but 1080×1920 px is the recommended native size and avoids upscaling.
Is 1080×1920 the right size for TikTok In-Feed?+
Yes — 1080×1920 px (9:16) is the recommended TikTok In-Feed ad size. Accepted formats: MP4, MOV, MPEG, AVI. Maximum file size: 500 MB.
Related sizes
Free tools for this size
Aspect ratio reference
→ 9:16 aspect ratio: pixel sizes, mm and placementsFull platform reference
→ All TikTok ad specsStop resizing by hand. Xeli does it for you.
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