Facebook Story Ad Size: 1080×1920 px
Aspect ratio 9:16 · 1080×1920 pixels · JPG, PNG, MP4, MOV
Same 1080×1920 canvas and same safe zones as Instagram Stories — the two share the underlying Story ad system on Meta.
Why this size matters
Facebook Stories is smaller inventory than Instagram Stories but converts better on 35+ audiences. Same creative usually works — no need for a separate asset.
- Formats
- JPG, PNG, MP4, MOV
- Max file size
- 30 MB
- Length
- 0–120 seconds
- Safe zone
- Top 250px, bottom 340px
- Best for
- Full-screen brand story reach.
Design tips that actually move the needle
- 01Reuse the Instagram Story asset — no separate creative needed.
- 02Facebook Story audiences skew older; slower pacing beats TikTok-style hard cuts.
- 03Text can be a little denser than Instagram — the audience reads more.
People also ask
Should I make separate Facebook Story creative?+
No. Meta serves Instagram Story assets to Facebook Stories automatically and it performs identically.
Are Facebook Stories still worth targeting?+
For 35+ audiences, yes — the CPM is often 30–50% cheaper than Instagram equivalents.
What is 9:16 in pixels?+
For Facebook Story, a 9:16 aspect ratio is 1080×1920 pixels. Any resolution with the same ratio works, but 1080×1920 px is the recommended native size and avoids upscaling.
Is 1080×1920 the right size for Facebook Story?+
Yes — 1080×1920 px (9:16) is the recommended Facebook Story ad size. Accepted formats: JPG, PNG, MP4, MOV. Maximum file size: 30 MB.
Related sizes
Free tools for this size
Aspect ratio reference
→ 9:16 aspect ratio: pixel sizes, mm and placementsFull platform reference
→ All Facebook ad specsStop resizing by hand. Xeli does it for you.
Xeli composes every asset to the correct native aspect and safe zone per placement — automatically, across every platform.
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