Facebook Reel Ad Size: 1080×1920 px
Aspect ratio 9:16 · 1080×1920 pixels · MP4, MOV
Facebook Reels mirror Instagram Reels' 1080×1920 spec and safe zones. The audience is different — older, higher intent — but the creative rules are the same.
Why this size matters
Facebook Reels inventory grew ~50% year-over-year through 2024-2025. It's now real inventory, not a rounding error, and it accepts the same asset as Instagram Reels.
- Formats
- MP4, MOV
- Max file size
- 4.0 GB
- Length
- 3–90 seconds
- Safe zone
- Top 220px, bottom 500px, right 90px
- Best for
- Vertical short-form on Facebook's growing Reels surface.
Design tips that actually move the needle
- 01Same asset as Instagram Reels — Meta serves it identically.
- 02Older audience tolerates slightly slower first-frame pacing than TikTok/Instagram.
- 03Voice-over performs well; Facebook users watch with sound on more than Instagram users.
People also ask
Is Facebook Reels a separate ad placement?+
Yes but it's grouped under Reels & In-Stream in placement targeting. It uses the same creative as Instagram Reels.
What is 9:16 in pixels?+
For Facebook Reel, a 9:16 aspect ratio is 1080×1920 pixels. Any resolution with the same ratio works, but 1080×1920 px is the recommended native size and avoids upscaling.
Is 1080×1920 the right size for Facebook Reel?+
Yes — 1080×1920 px (9:16) is the recommended Facebook Reel ad size. Accepted formats: MP4, MOV. Maximum file size: 4.0 GB.
Related sizes
Free tools for this size
Aspect ratio reference
→ 9:16 aspect ratio: pixel sizes, mm and placementsFull platform reference
→ All Facebook ad specsStop resizing by hand. Xeli does it for you.
Xeli composes every asset to the correct native aspect and safe zone per placement — automatically, across every platform.
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