Facebook Feed Ad Size: 1080×1350 px
Aspect ratio 4:5 · 1080×1350 pixels · JPG, PNG, MP4, MOV
Facebook's mobile feed accepts 1:1, 4:5, and 16:9 — but 4:5 (1080×1350) dominates because it takes the most vertical space without hitting the tallest-allowed limit.
Why this size matters
Feed is still the single largest Meta ad surface by impressions. Getting the aspect ratio right here has more revenue impact than every other placement choice combined.
- Formats
- JPG, PNG, MP4, MOV
- Max file size
- 30 MB
- Length
- 0–240 seconds
- Best for
- Primary Meta ad — works cross-placement.
Design tips that actually move the needle
- 014:5 outperforms 1:1 by ~15% CTR on average.
- 02Keep primary text under 125 characters — the feed truncates aggressively.
- 03Test headline (40 char limit) as the strongest single lever after creative.
- 04Video ads: capture attention in first 3s. Full-length viewing tops out at ~15s.
People also ask
What's the max Facebook feed video length?+
240 minutes technically, but completion collapses after ~15s. Optimal is 6–15s for hooks, 15–30s for demos.
Does 16:9 work in feed?+
It's accepted but underperforms — it takes 40% less mobile screen than 4:5. Reserve 16:9 for in-stream and desktop retargeting.
What is 4:5 in pixels?+
For Facebook Feed, a 4:5 aspect ratio is 1080×1350 pixels. Any resolution with the same ratio works, but 1080×1350 px is the recommended native size and avoids upscaling.
Is 1080×1350 the right size for Facebook Feed?+
Yes — 1080×1350 px (4:5) is the recommended Facebook Feed ad size. Accepted formats: JPG, PNG, MP4, MOV. Maximum file size: 30 MB.
Related sizes
Free tools for this size
Aspect ratio reference
→ 4:5 aspect ratio: pixel sizes, mm and placementsFull platform reference
→ All Facebook ad specsStop resizing by hand. Xeli does it for you.
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