Creative QA

Ad Copy Character Counter

Type once. See live compliance against every major ad platform's headline, primary text, and description limits.

Fits Meta but not Google? Xeli auto-fits copy per platform, per audience — automatically.

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0 charactersFits 0/15 platforms
PlatformFieldLimitStatus
Meta FeedPrimary text (before truncate)0/125
Meta FeedHeadline0/27
Meta FeedDescription0/27
Google SearchHeadline0/30
Google SearchDescription0/90
Google DisplayShort headline0/30
Google DisplayLong headline0/90
Google DisplayDescription0/90
TikTok AdsAd text0/100
LinkedIn SponsoredIntro text0/150
LinkedIn SponsoredHeadline0/70
PinterestTitle0/100
PinterestDescription0/500
Amazon SponsoredAd headline0/50
X (Twitter)Ad copy0/280

How to use Ad Copy Character Counter

  1. 1
    Paste your headline

    Add primary text, headline, and description.

  2. 2
    See platform compliance

    Green means it fits, amber means it truncates, red means it breaks the limit.

  3. 3
    Trim until every platform is green

    Or use Xeli to auto-generate per-platform variants.

Who this is for

  • Performance marketers checking copy before launch
  • Agencies QA-ing client-approved copy across channels
  • Creative strategists writing once for many platforms

Frequently asked questions

Which platforms are covered?

Meta (Feed, Reels), Google Search, Google Display, TikTok, LinkedIn, Pinterest, and Amazon Sponsored Ads.

Are the limits up to date?

Yes — we track platform docs and refresh limits regularly. If you spot a stale one, let us know.

Xeli writes and adapts ad copy for every platform's format and every audience — from your product data.

Get early access