Facebook Marketplace Ad Size: 1080×1080 px
Aspect ratio 1:1 · 1080×1080 pixels · JPG, PNG
Marketplace ads use a 1:1 asset served inline with organic marketplace listings. Higher purchase intent, lower brand tolerance.
Why this size matters
Marketplace shoppers came to buy. Creative that looks like a product listing (single SKU, clean background, visible price) outperforms lifestyle-heavy brand ads by 2-3× on CTR.
- Formats
- JPG, PNG
- Max file size
- 30 MB
- Best for
- Retail and used-goods discovery.
Design tips that actually move the needle
- 01Product on white or plain background — mimics organic listings.
- 02Single SKU per creative — don't cram a range into one image.
- 03Price and "Shop Now" visible in the ad copy, not just the image.
- 04Skip lifestyle framing — Marketplace shoppers are transactional.
People also ask
Is Marketplace worth running as a standalone placement?+
For DTC brands under $50 AOV, yes — CPMs are 20–40% cheaper than feed. For considered purchases, blend it into a broader placement mix.
What is 1:1 in pixels?+
For Facebook Marketplace, a 1:1 aspect ratio is 1080×1080 pixels. Any resolution with the same ratio works, but 1080×1080 px is the recommended native size and avoids upscaling.
Is 1080×1080 the right size for Facebook Marketplace?+
Yes — 1080×1080 px (1:1) is the recommended Facebook Marketplace ad size. Accepted formats: JPG, PNG. Maximum file size: 30 MB.
Related sizes
Free tools for this size
Aspect ratio reference
→ 1:1 aspect ratio: pixel sizes, mm and placementsFull platform reference
→ All Facebook ad specsStop resizing by hand. Xeli does it for you.
Xeli composes every asset to the correct native aspect and safe zone per placement — automatically, across every platform.
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