CTR

A modern, opinionated playbook for building Meta ad creative that scales — hooks, formats, iteration cadence, and the metrics that actually matter.

A statistically-sound, budget-realistic framework for testing paid social creative — how many variants, how much spend, how long, and how to read the results.

The percentage of visitors who land on a page and leave without any further action.

The ad spend to acquire one mobile app install.

The amount you pay each time someone clicks your ad.

The percentage of people who interact with your ad out of total impressions.

The total number of times your ad was displayed, counting every repeat view.

The instruction telling the user what to do next.

The still frame representing a video before playback.

The share of exposed users who remember seeing an ad within a defined window.

Information a business collects directly from its own audience through owned channels.

The share of viewers still watching a video past a defined threshold.

Mid-funnel audience that has engaged with your brand but hasn't purchased yet.

An audience that has never engaged with your brand before.

Average cost per 1,000 impressions on Facebook and Instagram by industry — 2026 ranges with seasonality notes.

Google Shopping CTR, CPC, conversion rate and ROAS benchmarks by industry — 2026 ranges for retailers.

TikTok Ads CTR, CPM, CPC and conversion-rate benchmarks by industry — 2026 ranges for ecommerce advertisers.

Pinterest Ads CTR, CPM, CPC and conversion benchmarks by industry — 2026 ranges for ecommerce brands.

Average click-through rates for Facebook & Instagram ads by industry vertical — 2026 ranges with methodology.

Instagram Feed (portrait) ad size: 1080x1350px, 4:5, JPG, PNG, MP4, MOV. The highest-impression single asset on Meta mobile feed.

TikTok In-Feed ad size: 1080x1920px, 9:16, MP4, MOV, MPEG, AVI. Standard TikTok ad — appears between organic FYP videos.

Instagram Explore ad size: 1080x1080px, 1:1, JPG, PNG, MP4, MOV. Reaching new audiences via the Explore surface.

YouTube Video thumbnail ad size: 1280x720px, 16:9, JPG, PNG, GIF, BMP. The single biggest lever on YouTube CTR.

Facebook Feed ad size: 1080x1350px, 4:5, JPG, PNG, MP4, MOV. Primary Meta ad — works cross-placement.

A tall 1:2 vertical — 300×600 px — the half-page display unit that dominates sidebar inventory.

TikTok Spark Ad ad size: 1080x1920px, 9:16 (original), N/A — uses the underlying organic post. Boosting an existing organic post — highest-performing TikTok ad format.

Facebook Marketplace ad size: 1080x1080px, 1:1, JPG, PNG. Retail and used-goods discovery.

Google Display Large Mobile Banner ad size: 320x100px, 16:5, JPG, PNG, GIF, HTML5. Mobile-first display — sticky bottom-of-screen banner.

Cut dishes and packaged food from any backdrop. Ideal for delivery apps (DoorDash, UberEats), menus, and Meta food ads.

Check text/background contrast against WCAG AA and AAA — critical for readable ad creative and landing pages.

Compute CPM, CPC, CTR, impressions, clicks and spend — the four numbers every media buyer needs, in one place.

Check hero headline, subhead, CTA, meta title/description length against DTC best-practice benchmarks.

Extract 3–12 candidate thumbnails from any video in your browser. No upload, no watermark.

Score every generated ad on hook strength, clarity, brand fit and placement suitability, then launch the top slice instead of paying the auction to find out.

Prompt-in, image-out tools are fast and cheap. An agentic pipeline adds brand enforcement, catalog scale, scoring and channel handoff. Where the line sits.