Snapchat Snap Ad Ad Size: 1080×1920 px
Aspect ratio 9:16 · 1080×1920 pixels · MP4, MOV, JPG, PNG
Full-screen 1080×1920 sound-on video, 3-180 seconds. Snapchat's core ad unit.
Why this size matters
Snapchat has small inventory but ferociously loyal Gen-Z reach. CPMs are cheap relative to TikTok if the audience fit is right.
- Formats
- MP4, MOV, JPG, PNG
- Max file size
- 1.0 GB
- Length
- 3–180 seconds
- Safe zone
- Top 156px, bottom 156px
- Best for
- Gen-Z reach — full-screen sound-on video.
Design tips that actually move the needle
- 01Sound-on by default — design for it.
- 02Keep top and bottom 156px each free — Snap UI and attachment overlay.
- 033-15s for prospecting; longer for warm retargeting only.
- 04AR lens ads outperform standard Snap Ads if the budget supports the build.
People also ask
How long can a Snap Ad be?+
3 seconds to 3 minutes. Under 15s is the sweet spot for reach; longer for demos to warm audiences.
What is 9:16 in pixels?+
For Snapchat Snap Ad, a 9:16 aspect ratio is 1080×1920 pixels. Any resolution with the same ratio works, but 1080×1920 px is the recommended native size and avoids upscaling.
Is 1080×1920 the right size for Snapchat Snap Ad?+
Yes — 1080×1920 px (9:16) is the recommended Snapchat Snap Ad ad size. Accepted formats: MP4, MOV, JPG, PNG. Maximum file size: 1.0 GB.
Related sizes
Free tools for this size
Aspect ratio reference
→ 9:16 aspect ratio: pixel sizes, mm and placementsStop resizing by hand. Xeli does it for you.
Xeli composes every asset to the correct native aspect and safe zone per placement — automatically, across every platform.
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