LinkedIn Single Image Ad Ad Size: 1200×627 px
Aspect ratio 1.91:1 · 1200×627 pixels · JPG, PNG, GIF
1200×627 (or 1200×1200 for square) sponsored content that appears in the LinkedIn feed. B2B-first, professional tone required.
Why this size matters
LinkedIn CPMs are 5-10× higher than Meta but the audience is a job title + company you can't target elsewhere. Get the creative right and the math works despite the CPM.
- Formats
- JPG, PNG, GIF
- Max file size
- 5 MB
- Best for
- B2B awareness and lead generation.
Design tips that actually move the needle
- 01Text ≤ 150 characters in the intro copy — LinkedIn truncates aggressively.
- 02Landscape 1200×627 for desktop, square 1200×1200 for mobile-optimized.
- 03Product-in-context (dashboard screenshot, team photo) outperforms hero shots.
- 04No sales-forward CTAs — LinkedIn users bounce from anything that reads "buy now."
People also ask
Landscape or square on LinkedIn?+
Square (1200×1200) is safer — it renders correctly across desktop feed, mobile feed, and messenger placement. Landscape (1200×627) wins on desktop-heavy targeting.
How much text is too much?+
LinkedIn's own rule: keep text overlay under 20% of the image. Anything more registers as "ad" and reach drops.
What is 1.91:1 in pixels?+
For LinkedIn Single Image Ad, a 1.91:1 aspect ratio is 1200×627 pixels. Any resolution with the same ratio works, but 1200×627 px is the recommended native size and avoids upscaling.
Is 1200×627 the right size for LinkedIn Single Image Ad?+
Yes — 1200×627 px (1.91:1) is the recommended LinkedIn Single Image Ad ad size. Accepted formats: JPG, PNG, GIF. Maximum file size: 5 MB.
Related sizes
Free tools for this size
Aspect ratio reference
→ 1.91:1 aspect ratio: pixel sizes, mm and placementsStop resizing by hand. Xeli does it for you.
Xeli composes every asset to the correct native aspect and safe zone per placement — automatically, across every platform.
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