LinkedIn

LinkedIn Video Ad Ad Size: 1920×1080 px

Aspect ratio 16:9 · 1920×1080 pixels · MP4

Landscape (16:9) or square (1:1) video, up to 30 minutes though nothing over 30s completes.

Dimensions
1920×1080
Aspect
16:9
Max file
200 MB
Length
3–1800s
Resize to 1920×1080
Safe area
1920 × 1080 px

Why this size matters

LinkedIn video auto-plays muted in-feed. Captions are non-negotiable — 85%+ of video ad views happen without sound.

At a glance
Formats
MP4
Max file size
200 MB
Length
3–1800 seconds
Best for
B2B product demos and executive thought-leadership.

Design tips that actually move the needle

  1. 01Captions burned in — not just uploaded SRT. LinkedIn's own render is inconsistent.
  2. 026-15s for feed prospecting. 30-60s for retargeting warm audiences.
  3. 03Square (1:1) actually outperforms 16:9 on LinkedIn — takes more mobile feed real estate.
  4. 04First frame with a talking head or product-in-use outperforms abstract graphics.

People also ask

How long should a LinkedIn video ad be?+

6-15s for cold prospecting. Anything over 30s completes at under 20%.

What is 16:9 in pixels?+

For LinkedIn Video Ad, a 16:9 aspect ratio is 1920×1080 pixels. Any resolution with the same ratio works, but 1920×1080 px is the recommended native size and avoids upscaling.

Is 1920×1080 the right size for LinkedIn Video Ad?+

Yes — 1920×1080 px (16:9) is the recommended LinkedIn Video Ad ad size. Accepted formats: MP4. Maximum file size: 200 MB.

Related sizes

LinkedIn
Single Image Ad · 1200×627
1.91:1 · B2B awareness and lead generation.
YouTube
In-Stream (skippable) · 1920×1080
16:9 · Long-form storytelling — highest-fidelity YouTube ad slot.

Free tools for this size

Aspect ratio reference

→ 16:9 aspect ratio: pixel sizes, mm and placements

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