Pinterest Idea Pin Ad Size: 1080×1920 px
Aspect ratio 9:16 · 1080×1920 pixels · JPG, PNG, MP4, MOV
Full-screen 1080×1920 pin with up to 20 pages of content. Pinterest's answer to Stories.
Why this size matters
Idea Pins get more organic reach than Standard Pins right now — Pinterest is subsidizing the format. Ships as an ad or organic.
- Formats
- JPG, PNG, MP4, MOV
- Max file size
- 100 MB
- Length
- 0–60 seconds
- Best for
- Multi-page vertical storytelling — recipe-style walkthroughs.
Design tips that actually move the needle
- 013-5 pages beats 10-20 — completion crashes past 5.
- 02First page = the hook. Same rules as Stories.
- 03Text-on-page welcome — Pinterest users read.
- 049:16 vertical, no exceptions.
People also ask
Idea Pin vs Standard Pin?+
Idea Pins get more reach today but Standard Pins drive more click-through. Run both.
What is 9:16 in pixels?+
For Pinterest Idea Pin, a 9:16 aspect ratio is 1080×1920 pixels. Any resolution with the same ratio works, but 1080×1920 px is the recommended native size and avoids upscaling.
Is 1080×1920 the right size for Pinterest Idea Pin?+
Yes — 1080×1920 px (9:16) is the recommended Pinterest Idea Pin ad size. Accepted formats: JPG, PNG, MP4, MOV. Maximum file size: 100 MB.
Related sizes
Free tools for this size
Aspect ratio reference
→ 9:16 aspect ratio: pixel sizes, mm and placementsStop resizing by hand. Xeli does it for you.
Xeli composes every asset to the correct native aspect and safe zone per placement — automatically, across every platform.
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