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LTV
Lifetime value is the cumulative contribution margin expected from a customer across repeat purchases, usually expressed over a fixed horizon such as 12 months.
LTV is what lets you outbid competitors on first purchase without losing money.
Still to publish: guide, spec.
Also called
Glossary
An audience built to share characteristics with an existing high-value segment.
Post-purchase marketing to keep customers coming back and increase LTV.
Setting and hitting revenue-per-dollar targets that reflect your true margins.
The average revenue per order across a defined period.
The total gross-profit a customer contributes over their lifetime with the brand.
Revenue generated for every dollar spent on advertising.
The total marketing cost to acquire one new customer.
The total ad cost to acquire one customer or conversion.
The ad spend required to generate one lead.
Benchmarks
Ecommerce customer acquisition cost benchmarks by industry — 2026 ranges with LTV:CAC ratios and payback periods.
Return on ad spend benchmarks by industry vertical and channel — 2026 ranges.
Cost-per-click benchmarks for Google Search and Shopping ads by industry — 2026 ranges.
Free tools
Connected concepts
Put LTV on autopilot.
Xeli AI turns your catalog into on-brand ads, watches performance, and ships the next batch before fatigue sets in.
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