concept · 55 connected pages
Attribution
Attribution assigns conversion credit to touchpoints using a model and window. Different platforms claim overlapping credit, so summing platform-reported conversions overstates reality.
Creative decisions made on double-counted conversions promote the wrong ads.
Every content format covered.
Also called
Guides
Glossary
The percentage of visitors who land on a page and leave without any further action.
The amount paid each time a viewer watches your video ad.
The percentage of users who complete a desired action after clicking your ad.
The percentage of visitors to your landing page who complete the desired action.
Net profit relative to total investment, expressed as a percentage.
The ad spend to acquire one mobile app install.
The amount you pay each time someone clicks your ad.
The number of unique people who saw your ad at least once during a campaign.
The percentage of viewers who watch your video ad to completion.
Average number of items per completed order.
The percentage of people who interact with your ad out of total impressions.
Average revenue generated per site visitor.
Benchmarks
Ad specs
Free tools
Connected concepts
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