Best Aspect Ratio for LinkedIn Ads

LinkedIn: 1.91:1 for standard link/image ads, 1:1 for carousel and single image, 9:16 for vertical video (limited). Ratio work is where good creative quietly breaks. Platforms crop, overlay and letterbox whatever does not match their expected shape, and the damage usually lands on the product or the offer. Getting the geometry right costs nothing at production time and is expensive to fix after launch. Read it next to LinkedIn Ads, 1.91:1 Aspect Ratio (Facebook Link), 1:1 Aspect Ratio (Square).

Compose for the tallest and the widest placement you will run, keep essential content inside a generous safe margin, and reframe subjects between ratios instead of scaling one master. Export at the platform's recommended pixel dimensions rather than upscaling a smaller file.

Check three things before spend: does the frame match the placement's ratio, is key content clear of UI overlays, and is text readable at phone-thumbnail size. Preview in the actual placement, not only in your design tool.

Xeli treats ratios as outputs of one composition rather than separate files. A single template renders every required shape with the subject re-anchored and safe zones respected, which is what makes a full multi-placement set possible in a single run. In the context of aspect ratios & specs, that means the concept stops being something a person re-applies by hand every campaign and becomes a rule the system enforces on every asset it produces.