Google Display

Google Display Leaderboard Ad Size: 728×90 px

Aspect ratio 8:1 · 728×90 pixels · JPG, PNG, GIF, HTML5

728×90 wide banner, historically the top-of-page banner on desktop publisher sites.

Dimensions
728×90
Aspect
8:1
Max file
0.15 MB
Format
JPG
Resize to 728×90
Safe area
728 × 90 px

Why this size matters

Desktop-only inventory — rare in mobile-first contexts but still meaningful on B2B and news sites.

At a glance
Formats
JPG, PNG, GIF, HTML5
Max file size
0.15 MB
Best for
Desktop-heavy publishers — top-of-page banner.

Design tips that actually move the needle

  1. 01Wide + short — logo left, product/message center, CTA right.
  2. 02Under 150 KB.
  3. 03Skip for mobile-first audiences; leaderboard doesn't render on phones.

People also ask

Should I still ship 728×90 in 2026?+

For desktop-heavy B2B, yes. For DTC/mobile audiences, skip it and put budget into 300×250 and 320×50.

What is 8:1 in pixels?+

For Google Display Leaderboard, a 8:1 aspect ratio is 728×90 pixels. Any resolution with the same ratio works, but 728×90 px is the recommended native size and avoids upscaling.

Is 728×90 the right size for Google Display Leaderboard?+

Yes — 728×90 px (8:1) is the recommended Google Display Leaderboard ad size. Accepted formats: JPG, PNG, GIF, HTML5. Maximum file size: 0.15 MB.

Related sizes

Google Display
Medium Rectangle · 300×250
6:5 · Google's highest-inventory display size.
Google Display
Half Page · 300×600
1:2 · High-impact right-rail placement on desktop.

Free tools for this size

Aspect ratio reference

→ 8:1 aspect ratio: pixel sizes, mm and placements

Full platform reference

→ All Google Display ad specs

Stop resizing by hand. Xeli does it for you.

Xeli composes every asset to the correct native aspect and safe zone per placement — automatically, across every platform.

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