concept · 12 connected pages
UGC
User-generated content is creator- or customer-produced footage used in ads, valued for its native feel in short-form feeds and its credibility on claims.
UGC angles fatigue slower on TikTok and Reels than studio work, but production capacity limits volume.
Still to publish: benchmark, spec.
Also called
Guides
A statistically-sound, budget-realistic framework for testing paid social creative — how many variants, how much spend, how long, and how to read the results.
How to structure Meta ad accounts in 2026 — consolidation, Advantage+ Shopping, retargeting segmentation, and the traps most accounts fall into.
Glossary
The percentage of viewers who watch past the first 3 seconds of a video.
Content created by real customers or creators, used natively in ads.
A frame-by-frame sketch of a video ad before it's produced.
A TikTok ad format that promotes existing organic posts as paid ads.
Advertising on TikTok — in-feed, Spark Ads, TopView, and Branded Effects.
The main visual above the fold on a page or ad.
Free tools
Convert videos between 16:9, 9:16, 1:1 and 4:5 aspect ratios in your browser. Free, no upload, no watermark. Powered by ffmpeg.wasm.
Overlay Meta Reels, Stories, and TikTok safe zones on your creative — see what gets covered by the UI before you launch.
Trim start/end of any video in your browser without re-encoding. No upload, no watermark.
Ad examples
Connected concepts
Put UGC on autopilot.
Xeli AI turns your catalog into on-brand ads, watches performance, and ships the next batch before fatigue sets in.
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