YouTube Bumper Ad Size: 1920×1080 px
Aspect ratio 16:9 · 1920×1080 pixels · MP4, MOV
6-second non-skippable ads that play before, during, or after YouTube videos. Priced on CPM.
Why this size matters
Bumpers punch above their weight on brand recall — Google's own Nielsen studies show 6-second bumpers lift ad recall as much as 15-30s ads at a fraction of the cost.
- Formats
- MP4, MOV
- Max file size
- 256.0 GB
- Length
- 3–6 seconds
- Best for
- Reach and brand recall — non-skippable 6-second messaging.
Design tips that actually move the needle
- 01One message, one hook, one product. Don't try to tell a story.
- 02Brand identifier in the first frame — not the last.
- 03Bumper is a reminder, not a compressed story — don't just cut your 30s ad down.
- 04Static-hero-into-motion works better than continuous action in 6s.
People also ask
How is bumper priced?+
Target CPM. You pay per thousand impressions, not per view — because there's no skip, every impression counts.
Bumper or Shorts?+
Bumper for cross-format long-form YouTube consumers. Shorts for vertical mobile-native audiences. Best campaigns run both.
What is 16:9 in pixels?+
For YouTube Bumper, a 16:9 aspect ratio is 1920×1080 pixels. Any resolution with the same ratio works, but 1920×1080 px is the recommended native size and avoids upscaling.
Is 1920×1080 the right size for YouTube Bumper?+
Yes — 1920×1080 px (16:9) is the recommended YouTube Bumper ad size. Accepted formats: MP4, MOV. Maximum file size: 256.0 GB.
Related sizes
Free tools for this size
Aspect ratio reference
→ 16:9 aspect ratio: pixel sizes, mm and placementsFull platform reference
→ All YouTube ad specsStop resizing by hand. Xeli does it for you.
Xeli composes every asset to the correct native aspect and safe zone per placement — automatically, across every platform.
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