X (Twitter)

X (Twitter) Image Ad Ad Size: 1600×900 px

Aspect ratio 16:9 · 1600×900 pixels · JPG, PNG, GIF

1600×900 landscape (16:9) or 1200×1200 square. Promoted tweets in the timeline.

Dimensions
1600×900
Aspect
16:9
Max file
15 MB
Format
JPG
Resize to 1600×900
Safe area
1600 × 900 px

Why this size matters

X's ad system rewards engagement — retweets, replies, quote tweets all lift reach. Creative that provokes conversation outperforms polished brand content.

At a glance
Formats
JPG, PNG, GIF
Max file size
15 MB
Best for
Announcements and community-driven brand moments.

Design tips that actually move the needle

  1. 0116:9 for landscape hero. Square 1200×1200 renders 1.5× larger in-feed on mobile.
  2. 02Text on image OK — X users read more than Instagram users.
  3. 03Reply-baiting hooks work — questions, hot takes, memes.
  4. 04Video autoplay is muted; caption everything.

People also ask

Landscape or square on X?+

Square dominates mobile feed and X is ~85% mobile. Use landscape only for cross-purpose creative shared elsewhere.

What is 16:9 in pixels?+

For X (Twitter) Image Ad, a 16:9 aspect ratio is 1600×900 pixels. Any resolution with the same ratio works, but 1600×900 px is the recommended native size and avoids upscaling.

Is 1600×900 the right size for X (Twitter) Image Ad?+

Yes — 1600×900 px (16:9) is the recommended X (Twitter) Image Ad ad size. Accepted formats: JPG, PNG, GIF. Maximum file size: 15 MB.

Related sizes

X (Twitter)
Video Ad · 1200×1200
1:1 · Short conversational video content.
Instagram
Feed (square) · 1080×1080
1:1 · Product hero shots and single-message brand ads.

Free tools for this size

Aspect ratio reference

→ 16:9 aspect ratio: pixel sizes, mm and placements

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