# Publish Ad Creative to Meta, TikTok and Google | Xeli AI
> Export and publish creative to Meta, TikTok, Google, Pinterest, Snap and LinkedIn with per-placement specs, consistent naming and no manual resizing.
- Canonical: https://xeli.ad/platform/multi-channel-publishing
- Type: platform
- Updated: 2026-07-01
- Entities: Catalog, Brand Guidelines, Dynamic Product Ads
- Topic coverage: 49% · AI citation readiness: 80%
Channel sprawl is a production tax. The same concept has to exist at half a dozen sizes, with different text limits, different safe zones and different file rules, and each variation is a place for a mistake to enter.
Xeli treats the channel as an export target rather than a separate project. A concept is authored once and rendered per placement, with naming and metadata attached so reporting stays readable months later.

## The cost of doing it by hand
- Resizing is the majority of production hours and produces no new thinking.
- Text overruns are caught after upload, usually by the platform rejecting the ad.
- Naming drifts between people, so performance analysis by concept becomes guesswork.
- Assets scatter across drives, Slack threads and ad accounts with no canonical source.

## How it works
1. **Select placements** — Choose the placements you actually buy. Xeli loads the current spec for each one.
2. **Render per target** — Each placement gets its own composition, not a stretched crop, with character limits enforced on copy.
3. **Name consistently** — A naming scheme is applied across every asset so concept, angle, format and date are readable in reporting.
4. **Push or export** — Send to the connected ad account, or export a structured bundle for whoever runs media.
5. **Track the lineage** — Every live asset links back to its brief, its SKU and its brand kit version.

## What you get
- **Live spec library**: Placement dimensions, aspect ratios, file limits and text caps kept current, and published publicly on our ad specs pages.
- **Copy limits enforced**: Headlines and primary text are written to the limit of the placement, so nothing truncates mid-sentence.
- **Structured naming**: Concept, angle, format, ratio and iteration encoded in the filename and the ad name.
- **Reusable bundles**: Export a channel-ready folder for agencies or in-house buyers who prefer to upload themselves.

## Where it stops
- Publishing requires the relevant ad account permissions. Read-only access allows export but not push.
- Platform review still applies. Xeli reduces spec rejections but cannot override policy decisions.
- Campaign structure, budgets and bidding remain your media team's call.

### Can we keep buying in the platform UI?
Yes. Plenty of teams use Xeli purely as a production and export layer and keep every buying decision in Ads Manager.

### How current are the placement specs?
They are maintained as a first-class dataset and published on our public spec pages, so you can see exactly what we render against.

### Does it handle catalog and DPA setups?
Yes. Assets can be attached to catalog-driven campaigns rather than only standalone ad sets.

## Related
- [Dynamic Product Ads (DPA)](https://xeli.ad/glossary/dynamic-product-ads): Ads that automatically pull products from your feed and personalize to each user.
- [Catalog Enrichment](https://xeli.ad/knowledge/catalog-enrichment): Turning thin SKU rows into ad-ready imagery, copy and attributes.
- [Catalog to ads](https://xeli.ad/platform/catalog-to-ads): Connect a Shopify or Google Merchant Center feed and generate on-brand image and video ads for every SKU, sized for Meta, TikTok, Google, Pinterest and Snap.
- [AI ad generator alternatives](https://xeli.ad/compare/ai-ad-generator-alternatives): Outgrown prompt-in, image-out tools? Here are the five realistic alternatives for ecommerce creative, what each fixes, and what each costs you.
- [Creative automation software](https://xeli.ad/compare/creative-automation-software): The category splits into five approaches: templating, feed-driven banners, single-shot generators, agentic pipelines and services. What each is genuinely good at.
- [vs design tools](https://xeli.ad/compare/xeli-vs-design-tools): Design tools help one person make one ad well. Xeli generates, validates and ships creative for a whole catalog. Here is where each one actually fits.
- [1:1 ratio](https://xeli.ad/aspect-ratio/1-1): The universal square — 1080×1080 px — accepted by every marketplace and the safest fallback ratio.
- [Ad Creative Automation](https://xeli.ad/glossary/ad-creative-automation): Using templates and data to generate many ad variants quickly.
## Entity graph
- [Catalog](https://xeli.ad/knowledge/catalog): Your SKU inventory as the ad platforms see it.
- [Brand Guidelines](https://xeli.ad/knowledge/brand-guidelines): Machine-readable rules that keep generated creative on-brand.
- [Dynamic Product Ads](https://xeli.ad/knowledge/dynamic-product-ads): Ads assembled per-shopper from your catalog instead of hand-built per SKU.
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Source: Xeli AI — the Agentic Creative OS for ecommerce. https://xeli.ad