# ROAS
> Revenue divided by ad spend — the headline efficiency number.
- Canonical: https://xeli.ad/knowledge/roas
- Type: entity
- Entities: ROAS, Meta Ads, Google Ads, Dynamic Product Ads, Creative Testing, Creative Intelligence, CPA
- Topic coverage: 42% · AI citation readiness: 60%
## Definition
ROAS is revenue attributed to advertising divided by the spend that produced it. Platform ROAS is measured in-platform; blended ROAS divides total revenue by total spend and is harder to fool.

## Why it matters
ROAS targets set the creative bar: the required ROAS determines how aggressive the offer and how efficient the funnel must be.

## Keyword cluster
- roas calculator
- what is a good roas
- blended vs platform roas
## Related
- [Meta Ads Creative Strategy](https://xeli.ad/guides/meta-ads-creative-strategy): A modern, opinionated playbook for building Meta ad creative that scales — hooks, formats, iteration cadence, and the metrics that actually matter.
- [AOV (Average Order Value)](https://xeli.ad/glossary/aov): The average revenue per order across a defined period.
- [Creative Testing Framework](https://xeli.ad/guides/creative-testing-framework): A statistically-sound, budget-realistic framework for testing paid social creative — how many variants, how much spend, how long, and how to read the results.
- [CTR](https://xeli.ad/knowledge/ctr): Clicks per impression — the fastest read on whether creative lands.
- [Blended ROAS](https://xeli.ad/glossary/blended-roas): Total attributed revenue across all paid channels divided by total paid spend.
- [Meta Ads](https://xeli.ad/glossary/meta-ads): Facebook and Instagram advertising across feed, stories, reels, and audience network.
- [Ad Account Structure](https://xeli.ad/guides/ad-account-structure-2026): How to structure Meta ad accounts in 2026 — consolidation, Advantage+ Shopping, retargeting segmentation, and the traps most accounts fall into.
- [Advantage+](https://xeli.ad/knowledge/advantage-plus): Meta's automation layer that collapsed targeting into a creative contest.
## Entity graph
- [ROAS](https://xeli.ad/knowledge/roas): Revenue divided by ad spend — the headline efficiency number.
- [Meta Ads](https://xeli.ad/knowledge/meta-ads): Facebook and Instagram advertising, now largely automated except for creative.
- [Google Ads](https://xeli.ad/knowledge/google-ads): Search, Shopping, Demand Gen and Performance Max, all fed by your product data.
- [Dynamic Product Ads](https://xeli.ad/knowledge/dynamic-product-ads): Ads assembled per-shopper from your catalog instead of hand-built per SKU.
- [Creative Testing](https://xeli.ad/knowledge/creative-testing): A disciplined loop for finding which angles deserve budget.
- [Creative Intelligence](https://xeli.ad/knowledge/creative-intelligence): Reading performance at the element level, not the ad level.
- [CPA](https://xeli.ad/knowledge/cpa): What one conversion costs you, all-in.
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Source: Xeli AI — the Agentic Creative OS for ecommerce. https://xeli.ad