# Google Ads
> Search, Shopping, Demand Gen and Performance Max, all fed by your product data.
- Canonical: https://xeli.ad/knowledge/google-ads
- Type: entity
- Entities: Google Ads, Product Feed, Catalog, ROAS, Creative Automation, Aspect Ratio, Commerce Manager
- Topic coverage: 43% · AI citation readiness: 60%
## Definition
Google Ads spans Search, Shopping, Demand Gen, YouTube and Performance Max. For ecommerce, asset groups and Shopping inventory are driven directly by the Merchant Center product feed, which makes feed quality a creative problem as much as a data one.

## Why it matters
Performance Max hides placement control, so the only reliable levers are feed quality and the breadth of assets you supply.

## Keyword cluster
- performance max assets
- google shopping feed
- google ads image sizes
## Related
- [Shopping Ad](https://xeli.ad/glossary/shopping-ad): Product-focused ads with image, price, and merchant, served on search and shopping surfaces.
- [Catalog to ads](https://xeli.ad/platform/catalog-to-ads): Connect a Shopify or Google Merchant Center feed and generate on-brand image and video ads for every SKU, sized for Meta, TikTok, Google, Pinterest and Snap.
- [Google Shopping benchmarks](https://xeli.ad/benchmarks/google-shopping-benchmarks): Google Shopping CTR, CPC, conversion rate and ROAS benchmarks by industry — 2026 ranges for retailers.
- [Meta & Google Product Feed Validator](https://xeli.ad/free-tools/product-feed-validator): Validate your Meta / Google Merchant Center product feed against required fields and rules.
- [vs AI ad generators](https://xeli.ad/compare/xeli-vs-ai-ad-generators): Prompt-in, image-out tools are fast and cheap. An agentic pipeline adds brand enforcement, catalog scale, scoring and channel handoff. Where the line sits.
- [Ad Creative Automation](https://xeli.ad/glossary/ad-creative-automation): Using templates and data to generate many ad variants quickly.
- [Google Analytics 4 (GA4)](https://xeli.ad/glossary/ga4): Google's event-based analytics platform, the successor to Universal Analytics.
- [Commerce Manager](https://xeli.ad/knowledge/commerce-manager): Where catalogs, feeds and shops are administered.
## Entity graph
- [Google Ads](https://xeli.ad/knowledge/google-ads): Search, Shopping, Demand Gen and Performance Max, all fed by your product data.
- [Product Feed](https://xeli.ad/knowledge/product-feed): The structured product file every automated ad product reads from.
- [Catalog](https://xeli.ad/knowledge/catalog): Your SKU inventory as the ad platforms see it.
- [ROAS](https://xeli.ad/knowledge/roas): Revenue divided by ad spend — the headline efficiency number.
- [Creative Automation](https://xeli.ad/knowledge/creative-automation): Generating on-brand ad variants programmatically instead of by hand.
- [Aspect Ratio](https://xeli.ad/knowledge/aspect-ratio): The frame shape and safe zones each placement demands.
- [Commerce Manager](https://xeli.ad/knowledge/commerce-manager): Where catalogs, feeds and shops are administered.
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Source: Xeli AI — the Agentic Creative OS for ecommerce. https://xeli.ad