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"words": 772 }, { "url": "https://xeli.ad/glossary/reach", "markdown": "https://xeli.ad/md/glossary/reach", "type": "term", "title": "Reach", "description": "The number of unique people who saw your ad at least once during a campaign.", "entities": [ "attribution", "creative-ops", "catalog", "cpm", "cpa" ], "intent": "informational", "words": 750 }, { "url": "https://xeli.ad/glossary/roas", "markdown": "https://xeli.ad/md/glossary/roas", "type": "term", "title": "ROAS (Return on Ad Spend)", "description": "Revenue generated for every dollar spent on advertising.", "entities": [ "attribution", "roas", "ctr", "ltv", "cpa" ], "intent": "informational", "words": 353 }, { "url": "https://xeli.ad/glossary/video-completion-rate", "markdown": "https://xeli.ad/md/glossary/video-completion-rate", "type": "term", "title": "Video Completion Rate", "description": "The percentage of viewers who watch your video ad to completion.", "entities": [ "attribution", "creative-ops", "catalog", "cpa" ], "intent": "informational", "words": 748 }, { "url": "https://xeli.ad/glossary/view-through-rate", "markdown": "https://xeli.ad/md/glossary/view-through-rate", "type": "term", "title": "View-Through Rate", "description": "The percentage of viewers who watch a video ad to completion without clicking, and convert later.", "entities": [ "attribution", "creative-ops", "catalog", "cpa" ], "intent": "informational", "words": 724 }, { "url": "https://xeli.ad/glossary/behavioral-targeting", "markdown": "https://xeli.ad/md/glossary/behavioral-targeting", "type": "term", "title": "Behavioral Targeting", "description": "Reaches people based on their actual actions — pages browsed, products viewed, purchases made.", "entities": [ "dynamic-product-ads", "attribution", "cpa", "ctr", "creative-ops", "catalog" ], "intent": "informational", "words": 601 }, { "url": "https://xeli.ad/glossary/cold-traffic", "markdown": "https://xeli.ad/md/glossary/cold-traffic", "type": "term", "title": "Cold Traffic", "description": "An audience that has never engaged with your brand before.", "entities": [ "cpa", "ctr", "creative-ops", "catalog", "roas" ], "intent": "informational", "words": 618 }, { "url": "https://xeli.ad/glossary/contextual-targeting", "markdown": "https://xeli.ad/md/glossary/contextual-targeting", "type": "term", "title": "Contextual Targeting", "description": "Ads are placed based on the content of the page being viewed rather than data about the user.", "entities": [ "cpa", "ctr", "creative-ops", "catalog", "brand-guidelines" ], "intent": "informational", "words": 612 }, { "url": "https://xeli.ad/glossary/custom-audience", "markdown": "https://xeli.ad/md/glossary/custom-audience", "type": "term", "title": "Custom Audience", "description": "A targeting option that lets you reach people who have already interacted with your business.", "entities": [ "cpa", "ctr", "creative-ops", "catalog" ], "intent": "informational", "words": 608 }, { "url": "https://xeli.ad/glossary/first-party-data", "markdown": "https://xeli.ad/md/glossary/first-party-data", "type": "term", "title": "First-Party Data", "description": "Information a business collects directly from its own audience through owned channels.", "entities": [ "attribution", "cpa", "ctr", "creative-ops", "catalog" ], "intent": "informational", "words": 624 }, { "url": "https://xeli.ad/glossary/hot-traffic", "markdown": "https://xeli.ad/md/glossary/hot-traffic", "type": "term", "title": "Hot Traffic", "description": "The bottom-of-funnel audience with the highest buying intent.", "entities": [ "cpa", "ctr", "creative-ops", "catalog", "roas" ], "intent": "informational", "words": 592 }, { "url": "https://xeli.ad/glossary/interest-based-targeting", "markdown": "https://xeli.ad/md/glossary/interest-based-targeting", "type": "term", "title": "Interest-Based Targeting", "description": "Reaches users based on their hobbies, behaviors, and interests as inferred by platforms.", "entities": [ "cpa", "ctr", "creative-ops", "catalog" ], "intent": "informational", "words": 604 }, { "url": "https://xeli.ad/glossary/lookalike-audience", "markdown": "https://xeli.ad/md/glossary/lookalike-audience", "type": "term", "title": "Lookalike Audience", "description": "An audience built to share characteristics with an existing high-value segment.", "entities": [ "cpa", "ctr", "creative-ops", "catalog", "ltv" ], "intent": "informational", "words": 610 }, { "url": "https://xeli.ad/glossary/retargeting", "markdown": "https://xeli.ad/md/glossary/retargeting", "type": "term", "title": "Retargeting", "description": "Showing ads to users who have previously visited your website or engaged with your brand.", "entities": [ "attribution", "cpa", "ctr", "creative-ops", "catalog", "roas" ], "intent": "informational", "words": 597 }, { "url": "https://xeli.ad/glossary/warm-traffic", "markdown": "https://xeli.ad/md/glossary/warm-traffic", "type": "term", "title": "Warm Traffic", "description": "Mid-funnel audience that has engaged with your brand but hasn't purchased yet.", "entities": [ "cpa", "ctr", "creative-ops", "catalog" ], "intent": "informational", "words": 623 }, { "url": "https://xeli.ad/glossary/ad-copy", "markdown": "https://xeli.ad/md/glossary/ad-copy", "type": "term", "title": "Ad Copy", "description": "The written text within an ad, including headlines, descriptions, and CTAs.", "entities": [ "product-feed", "creative-ops", "catalog", "ctr" ], "intent": "informational", "words": 609 }, { "url": "https://xeli.ad/glossary/aspect-ratio", "markdown": "https://xeli.ad/md/glossary/aspect-ratio", "type": "term", "title": "Aspect Ratio", "description": "The proportional relationship between an ad's width and height.", "entities": [ "aspect-ratio", "product-feed", "creative-ops", "catalog" ], "intent": "informational", "words": 625 }, { "url": "https://xeli.ad/glossary/brand-kit", "markdown": "https://xeli.ad/md/glossary/brand-kit", "type": "term", "title": "Brand Kit", "description": "A locked set of colors, fonts, logos, and rules that every creative must follow.", "entities": [ "product-feed", "creative-ops", "catalog", "brand-guidelines" ], "intent": "informational", "words": 628 }, { "url": "https://xeli.ad/glossary/call-to-action", "markdown": "https://xeli.ad/md/glossary/call-to-action", "type": "term", "title": "Call to Action (CTA)", "description": "The instruction telling the user what to do next.", "entities": [ "product-feed", "creative-ops", "catalog", "ctr" ], "intent": "informational", "words": 656 }, { "url": "https://xeli.ad/glossary/carousel-ad", "markdown": "https://xeli.ad/md/glossary/carousel-ad", "type": "term", "title": "Carousel Ad", "description": "An ad format displaying multiple cards, each with its own image, headline, and link.", "entities": [ "product-feed", "creative-ops", "catalog" ], "intent": "informational", "words": 645 }, { "url": "https://xeli.ad/glossary/creative-brief", "markdown": "https://xeli.ad/md/glossary/creative-brief", "type": "term", "title": "Creative Brief", "description": "The document that aligns strategy, message, format, and specs before production starts.", "entities": [ "product-feed", "creative-ops", "catalog" ], "intent": "informational", "words": 619 }, { "url": "https://xeli.ad/glossary/creative-fatigue", "markdown": "https://xeli.ad/md/glossary/creative-fatigue", "type": "term", "title": "Creative Fatigue", "description": "When an ad's performance drops because the audience has seen it too many times.", "entities": [ "creative-fatigue", "product-feed", "creative-ops", "catalog", "cpa", "ctr", "cpm" ], "intent": "informational", "words": 541 }, { "url": "https://xeli.ad/glossary/dynamic-product-ads", "markdown": "https://xeli.ad/md/glossary/dynamic-product-ads", "type": "term", "title": "Dynamic Product Ads (DPA)", "description": "Ads that automatically pull products from your feed and personalize to each user.", "entities": [ "dynamic-product-ads", "product-feed", "advantage-plus", "creative-ops", "catalog", "roas" ], "intent": "informational", "words": 527 }, { "url": "https://xeli.ad/glossary/hook", "markdown": "https://xeli.ad/md/glossary/hook", "type": "term", "title": "Hook", "description": "The first 1–3 seconds of an ad that decides whether the viewer keeps watching.", "entities": [ "product-feed", "hook-rate", "creative-ops", "catalog", "ctr" ], "intent": "informational", "words": 606 }, { "url": "https://xeli.ad/glossary/product-feed", "markdown": "https://xeli.ad/md/glossary/product-feed", "type": "term", "title": "Product Feed", "description": "A structured file of your catalog used by ad platforms for dynamic ads and shopping.", "entities": [ "product-feed", "creative-ops", "dynamic-product-ads", "catalog" ], "intent": "informational", "words": 655 }, { "url": "https://xeli.ad/glossary/safe-zone", "markdown": "https://xeli.ad/md/glossary/safe-zone", "type": "term", "title": "Safe Zone", "description": "The area inside a creative where UI won't cover important content.", "entities": [ "product-feed", "creative-ops", "catalog", "aspect-ratio" ], "intent": "informational", "words": 640 }, { "url": "https://xeli.ad/glossary/static-ad", "markdown": "https://xeli.ad/md/glossary/static-ad", "type": "term", "title": "Static Ad", "description": "A single-frame image ad without motion or video.", "entities": [ "product-feed", "creative-ops", "catalog" ], "intent": "informational", "words": 633 }, { "url": "https://xeli.ad/glossary/storyboard", "markdown": "https://xeli.ad/md/glossary/storyboard", "type": "term", "title": "Storyboard", "description": "A frame-by-frame sketch of a video ad before it's produced.", "entities": [ "product-feed", "creative-ops", "catalog", "ugc" ], "intent": "informational", "words": 609 }, { "url": "https://xeli.ad/glossary/thumbnail", "markdown": "https://xeli.ad/md/glossary/thumbnail", "type": "term", "title": "Thumbnail", "description": "The still frame representing a video before playback.", "entities": [ "product-feed", "creative-ops", "catalog", "ctr" ], "intent": "informational", "words": 638 }, { "url": "https://xeli.ad/glossary/ugc", "markdown": "https://xeli.ad/md/glossary/ugc", "type": "term", "title": "UGC (User-Generated Content)", "description": "Content created by real customers or creators, used natively in ads.", "entities": [ "product-feed", "ugc", "creative-ops", "catalog" ], "intent": "informational", "words": 659 }, { "url": "https://xeli.ad/glossary/ui-ad", "markdown": "https://xeli.ad/md/glossary/ui-ad", "type": "term", "title": "UI Ad", "description": "A static or motion ad that mimics native platform UI elements to blend into the feed.", "entities": [ "product-feed", "creative-ops", "catalog" ], "intent": "informational", "words": 621 }, { "url": "https://xeli.ad/glossary/video-ad", "markdown": "https://xeli.ad/md/glossary/video-ad", "type": "term", "title": "Video Ad", "description": "An ad delivered in video form — from 6-second bumpers to 60-second stories.", "entities": [ "product-feed", "creative-ops", "catalog" ], "intent": "informational", "words": 641 }, { "url": "https://xeli.ad/glossary/white-background", "markdown": "https://xeli.ad/md/glossary/white-background", "type": "term", "title": "White Background", "description": "The plain white product-on-white treatment used for catalog and marketplace listings.", "entities": [ "product-feed", "creative-ops", "google-ads", "catalog" ], "intent": "informational", "words": 631 }, { "url": "https://xeli.ad/glossary/creative-scoring", "markdown": "https://xeli.ad/md/glossary/creative-scoring", "type": "term", "title": "Creative Scoring", "description": "A predicted quality score for a creative before it launches.", "entities": [ "creative-intelligence", "hook-rate", "creative-ops", "catalog", "creative-fatigue", "ctr" ], "intent": "informational", "words": 596 }, { "url": "https://xeli.ad/glossary/creative-testing", "markdown": "https://xeli.ad/md/glossary/creative-testing", "type": "term", "title": "Creative Testing", "description": "The structured process of comparing ad variants to find winners.", "entities": [ "creative-intelligence", "creative-testing", "hook-rate", "creative-ops", "catalog", "creative-fatigue" ], "intent": "informational", "words": 587 }, { "url": "https://xeli.ad/glossary/creative-analytics", "markdown": "https://xeli.ad/md/glossary/creative-analytics", "type": "term", "title": "Creative Analytics", "description": "Analytics that tag creative attributes so you can slice performance by content, not just campaign.", "entities": [ "creative-intelligence", "hook-rate", "creative-ops", "catalog", "creative-fatigue" ], "intent": "informational", "words": 592 }, { "url": "https://xeli.ad/glossary/creative-ops", "markdown": "https://xeli.ad/md/glossary/creative-ops", "type": "term", "title": "Creative Ops", "description": "The workflows, tooling, and roles that let teams produce creative at scale.", "entities": [ "creative-intelligence", "creative-ops", "hook-rate", "catalog", "creative-fatigue" ], "intent": "informational", "words": 574 }, { "url": "https://xeli.ad/glossary/creative-automation", "markdown": "https://xeli.ad/md/glossary/creative-automation", "type": "term", "title": "Creative Automation", "description": "Turning brand rules and templates into automatically generated ad variants at scale.", "entities": [ "creative-intelligence", "creative-automation", "hook-rate", "creative-ops", "catalog", "creative-fatigue" ], "intent": "informational", "words": 580 }, { "url": "https://xeli.ad/glossary/ai-generated-creative", "markdown": "https://xeli.ad/md/glossary/ai-generated-creative", "type": "term", "title": "AI-Generated Creative", "description": "Creative assets produced by generative models — images, video, copy — from a brief or product data.", "entities": [ "creative-intelligence", "creative-testing", "hook-rate", "creative-ops", "catalog", "brand-guidelines", "creative-fatigue" ], "intent": "informational", "words": 595 }, { "url": "https://xeli.ad/glossary/creative-refresh-rate", "markdown": "https://xeli.ad/md/glossary/creative-refresh-rate", "type": "term", "title": "Creative Refresh Rate", "description": "How often new creative is introduced to a campaign to counter fatigue.", "entities": [ "creative-intelligence", "hook-rate", "creative-ops", "catalog", "creative-fatigue" ], "intent": "informational", "words": 601 }, { "url": "https://xeli.ad/glossary/winning-creative", "markdown": "https://xeli.ad/md/glossary/winning-creative", "type": "term", "title": "Winning Creative", "description": "A creative asset that consistently outperforms the account benchmark.", "entities": [ "creative-intelligence", "hook-rate", "creative-ops", "catalog", "roas", "creative-fatigue", "ctr" ], "intent": "informational", "words": 598 }, { "url": "https://xeli.ad/glossary/hook-rate", "markdown": "https://xeli.ad/md/glossary/hook-rate", "type": "term", "title": "Hook Rate", "description": "The percentage of viewers who watch past the first 3 seconds of a video.", "entities": [ "creative-intelligence", "hook-rate", "creative-ops", "creative-fatigue", "ugc" ], "intent": "informational", "words": 692 }, { "url": "https://xeli.ad/glossary/ad-library", "markdown": "https://xeli.ad/md/glossary/ad-library", "type": "term", "title": "Ad Library", "description": "A public archive of ads a brand is currently running on a platform.", "entities": [ "creative-ops", "catalog", "meta-ads" ], "intent": "informational", "words": 590 }, { "url": "https://xeli.ad/glossary/competitor-analysis", "markdown": "https://xeli.ad/md/glossary/competitor-analysis", "type": "term", "title": "Competitor Analysis", "description": "Structured review of how rivals position, price, and promote in-market.", "entities": [ "creative-ops", "catalog" ], "intent": "informational", "words": 573 }, { "url": "https://xeli.ad/glossary/share-of-voice", "markdown": "https://xeli.ad/md/glossary/share-of-voice", "type": "term", "title": "Share of Voice (SOV)", "description": "The percentage of category ad presence a brand owns versus competitors.", "entities": [ "creative-ops", "catalog" ], "intent": "informational", "words": 726 }, { "url": "https://xeli.ad/glossary/ad-teardown", "markdown": "https://xeli.ad/md/glossary/ad-teardown", "type": "term", "title": "Ad Teardown", "description": "A structured breakdown of why a specific ad works or fails.", "entities": [ "creative-ops", "catalog" ], "intent": "informational", "words": 599 }, { "url": "https://xeli.ad/glossary/market-benchmark", "markdown": "https://xeli.ad/md/glossary/market-benchmark", "type": "term", "title": "Market Benchmark", "description": "The industry-average performance number used to compare against your own.", "entities": [ "creative-ops", "catalog", "roas", "ctr", "cpm", "cpa" ], "intent": "informational", "words": 600 }, { "url": "https://xeli.ad/glossary/creative-teardown", "markdown": "https://xeli.ad/md/glossary/creative-teardown", "type": "term", "title": "Creative Teardown", "description": "A structured analysis of a competitor's creative strategy across their ad library.", "entities": [ "creative-ops", "catalog" ], "intent": "informational", "words": 590 }, { "url": "https://xeli.ad/glossary/brand-mention-tracking", "markdown": "https://xeli.ad/md/glossary/brand-mention-tracking", "type": "term", "title": "Brand Mention Tracking", "description": "Monitoring where and how a brand is mentioned online across social, press, and reviews.", "entities": [ "creative-ops", "catalog" ], "intent": "informational", "words": 607 }, { "url": "https://xeli.ad/glossary/competitive-spend", "markdown": "https://xeli.ad/md/glossary/competitive-spend", "type": "term", "title": "Competitive Spend", "description": "Estimated ad spend by competitors, inferred from placements, impressions, and third-party trackers.", "entities": [ "creative-ops", "catalog", "cpm" ], "intent": "informational", "words": 618 }, { "url": "https://xeli.ad/glossary/ab-test", "markdown": "https://xeli.ad/md/glossary/ab-test", "type": "term", "title": "A/B Test", "description": "A controlled experiment comparing two variants to measure which performs better.", "entities": [ "incrementality", "creative-ops", "catalog", "creative-testing" ], "intent": "informational", "words": 584 }, { "url": "https://xeli.ad/glossary/attribution", "markdown": "https://xeli.ad/md/glossary/attribution", "type": "term", "title": "Attribution", "description": "The model that assigns credit for a conversion to one or more marketing touchpoints.", "entities": [ "attribution", "incrementality", "creative-ops", "catalog" ], "intent": "informational", "words": 464 }, { "url": "https://xeli.ad/glossary/incrementality", "markdown": "https://xeli.ad/md/glossary/incrementality", "type": "term", "title": "Incrementality", "description": "The revenue a channel 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"https://xeli.ad/md/glossary/statistical-significance", "type": "term", "title": "Statistical Significance", "description": "The confidence that an observed result isn't due to chance.", "entities": [ "incrementality", "creative-ops", "catalog" ], "intent": "informational", "words": 595 }, { "url": "https://xeli.ad/glossary/control-group", "markdown": "https://xeli.ad/md/glossary/control-group", "type": "term", "title": "Control Group", "description": "The baseline audience in a test that receives no treatment or the current default.", "entities": [ "incrementality", "creative-ops", "catalog" ], "intent": "informational", "words": 571 }, { "url": "https://xeli.ad/glossary/conversion-window", "markdown": "https://xeli.ad/md/glossary/conversion-window", "type": "term", "title": "Conversion Window", "description": "The time period after ad exposure during which conversions are counted.", "entities": [ "incrementality", "attribution", "creative-ops", "catalog", "roas" ], "intent": "informational", "words": 626 }, { "url": "https://xeli.ad/glossary/view-through-attribution", "markdown": "https://xeli.ad/md/glossary/view-through-attribution", "type": "term", "title": "View-Through Attribution", "description": "Attribution that credits ads that were seen but not clicked.", "entities": [ "attribution", "incrementality", "creative-ops", "catalog" ], "intent": "informational", "words": 600 }, { "url": "https://xeli.ad/glossary/click-attribution", "markdown": "https://xeli.ad/md/glossary/click-attribution", "type": "term", "title": "Click Attribution", "description": "Attribution that only credits ads the user actually clicked before converting.", "entities": [ "attribution", "incrementality", "creative-ops", "catalog", "roas" ], "intent": "informational", "words": 566 }, { "url": "https://xeli.ad/glossary/first-touch-attribution", "markdown": "https://xeli.ad/md/glossary/first-touch-attribution", "type": "term", "title": "First-Touch Attribution", "description": "Assigns 100% of conversion credit to the first touchpoint in a customer's journey.", "entities": [ "incrementality", "attribution", "creative-ops", "catalog" ], "intent": "informational", "words": 585 }, { "url": "https://xeli.ad/glossary/last-touch-attribution", "markdown": "https://xeli.ad/md/glossary/last-touch-attribution", "type": "term", "title": "Last-Touch Attribution", "description": "Assigns 100% of credit to the last touchpoint before conversion.", "entities": [ "incrementality", "attribution", "creative-ops", "catalog" ], "intent": "informational", "words": 597 }, { "url": "https://xeli.ad/glossary/multi-touch-attribution", "markdown": "https://xeli.ad/md/glossary/multi-touch-attribution", "type": "term", "title": "Multi-Touch Attribution (MTA)", "description": "Distributes conversion credit across multiple touchpoints in a journey.", "entities": [ "incrementality", "attribution", "creative-ops", "catalog" ], "intent": "informational", "words": 592 }, { "url": "https://xeli.ad/glossary/brand-lift-study", "markdown": "https://xeli.ad/md/glossary/brand-lift-study", "type": "term", "title": "Brand Lift Study", "description": "A survey-based experiment measuring how ads change brand awareness, recall, or favorability.", "entities": [ "incrementality", "creative-ops", "catalog" ], "intent": "informational", "words": 605 }, { "url": "https://xeli.ad/glossary/mmm", "markdown": "https://xeli.ad/md/glossary/mmm", "type": "term", "title": "Marketing Mix Modeling (MMM)", "description": "A statistical model that estimates the impact of each marketing channel on total sales.", "entities": [ "incrementality", "attribution", "creative-ops", "catalog" ], "intent": "informational", "words": 614 }, { "url": "https://xeli.ad/glossary/stories", "markdown": "https://xeli.ad/md/glossary/stories", "type": "term", "title": "Stories", "description": "Full-screen vertical ad placements between organic Stories on Instagram, Facebook, and Snapchat.", "entities": [ 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"https://xeli.ad/md/glossary/spark-ad", "type": "term", "title": "Spark Ad", "description": "A TikTok ad format that promotes existing organic posts as paid ads.", "entities": [ "tiktok-ads", "creative-ops", "catalog", "hook-rate", "aspect-ratio", "ugc" ], "intent": "informational", "words": 579 }, { "url": "https://xeli.ad/glossary/meta-ads", "markdown": "https://xeli.ad/md/glossary/meta-ads", "type": "term", "title": "Meta Ads", "description": "Facebook and Instagram advertising across feed, stories, reels, and audience network.", "entities": [ "creative-testing", "attribution", "advantage-plus", "creative-ops", "meta-ads", "google-ads", "catalog" ], "intent": "informational", "words": 582 }, { "url": "https://xeli.ad/glossary/google-ads", "markdown": "https://xeli.ad/md/glossary/google-ads", "type": "term", "title": "Google Ads", "description": "Google's ad ecosystem — search, shopping, display, YouTube, and Performance Max.", "entities": [ "google-ads", "creative-ops", "catalog" ], 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customer.", "entities": [ "cpa", "cpm", "roas", "ltv" ], "intent": "informational", "words": 343 }, { "url": "https://xeli.ad/glossary/poas", "markdown": "https://xeli.ad/md/glossary/poas", "type": "term", "title": "POAS (Profit on Ad Spend)", "description": "Contribution profit generated per dollar of ad spend.", "entities": [ "roas", "cpa" ], "intent": "informational", "words": 318 }, { "url": "https://xeli.ad/glossary/mer", "markdown": "https://xeli.ad/md/glossary/mer", "type": "term", "title": "MER (Marketing Efficiency Ratio)", "description": "Total revenue divided by total marketing spend at the account level.", "entities": [ "attribution", "roas" ], "intent": "informational", "words": 230 }, { "url": "https://xeli.ad/glossary/blended-roas", "markdown": "https://xeli.ad/md/glossary/blended-roas", "type": "term", "title": "Blended ROAS", "description": "Total attributed revenue across all paid channels divided by total paid spend.", "entities": [ "attribution", "roas", "shopify", 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"intent": "informational", "words": 763 }, { "url": "https://xeli.ad/glossary/ctor", "markdown": "https://xeli.ad/md/glossary/ctor", "type": "term", "title": "CTOR (Click-to-Open Rate)", "description": "The share of email opens that produce a click.", "entities": [ "attribution", "creative-ops", "ctr" ], "intent": "informational", "words": 586 }, { "url": "https://xeli.ad/glossary/revenue-per-visitor", "markdown": "https://xeli.ad/md/glossary/revenue-per-visitor", "type": "term", "title": "Revenue Per Visitor (RPV)", "description": "Average revenue generated per site visitor.", "entities": [ "attribution", "creative-ops", "cpa" ], "intent": "informational", "words": 725 }, { "url": "https://xeli.ad/glossary/add-to-cart-rate", "markdown": "https://xeli.ad/md/glossary/add-to-cart-rate", "type": "term", "title": "Add-to-Cart Rate", "description": "The share of product views that add the item to cart.", "entities": [ "attribution", "creative-ops", "cpa" ], "intent": "informational", "words": 716 }, { "url": "https://xeli.ad/glossary/checkout-abandonment-rate", "markdown": "https://xeli.ad/md/glossary/checkout-abandonment-rate", "type": "term", "title": "Checkout Abandonment Rate", "description": "The share of checkouts started that don't complete.", "entities": [ "attribution", "creative-ops", "cpa" ], "intent": "informational", "words": 701 }, { "url": "https://xeli.ad/glossary/contribution-margin", "markdown": "https://xeli.ad/md/glossary/contribution-margin", "type": "term", "title": "Contribution Margin", "description": "Revenue remaining per order after all variable costs.", "entities": [ "attribution", "creative-ops", "cpa", "roas" ], "intent": "informational", "words": 724 }, { "url": "https://xeli.ad/glossary/average-order-size", "markdown": "https://xeli.ad/md/glossary/average-order-size", "type": "term", "title": "Average Order Size", "description": "Average number of items per completed order.", "entities": [ "attribution", "creative-ops", "catalog", 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ad's expected CTR, ad relevance, and landing-page experience.", "entities": [ "attribution", "google-ads", "creative-ops", "catalog", "ctr", "cpa" ], "intent": "informational", "words": 595 }, { "url": "https://xeli.ad/glossary/frequency", "markdown": "https://xeli.ad/md/glossary/frequency", "type": "term", "title": "Frequency (Ad)", "description": "Average times each unique user is exposed to your ads in a period.", "entities": [ "attribution", "creative-ops", "catalog", "creative-fatigue", "cpm", "cpa" ], "intent": "informational", "words": 582 }, { "url": "https://xeli.ad/glossary/hold-rate", "markdown": "https://xeli.ad/md/glossary/hold-rate", "type": "term", "title": "Hold Rate", "description": "The share of viewers still watching a video past a defined threshold.", "entities": [ "hook-rate", "attribution", "creative-ops", "ctr", "cpa" ], "intent": "informational", "words": 624 }, { "url": "https://xeli.ad/glossary/brand-lift", "markdown": "https://xeli.ad/md/glossary/brand-lift", "type": "term", "title": "Brand Lift", "description": "Change in awareness, recall, favourability, or intent attributable to ad exposure.", "entities": [ "attribution", "creative-ops", "catalog", "cpa" ], "intent": "informational", "words": 583 }, { "url": "https://xeli.ad/glossary/ad-creative-automation", "markdown": "https://xeli.ad/md/glossary/ad-creative-automation", "type": "term", "title": "Ad Creative Automation", "description": "Using templates and data to generate many ad variants quickly.", "entities": [ "creative-automation", "product-feed", "creative-ops", "aspect-ratio", "catalog", "dynamic-product-ads" ], "intent": "informational", "words": 279 }, { "url": "https://xeli.ad/glossary/ad-creative-optimization", "markdown": "https://xeli.ad/md/glossary/ad-creative-optimization", "type": "term", "title": "Ad Creative Optimization", "description": "Systematically improving ads through structured testing and data.", "entities": [ "creative-intelligence", "hook-rate", "creative-ops", "creative-fatigue" ], "intent": "informational", "words": 532 }, { "url": "https://xeli.ad/glossary/adaptive-placements", "markdown": "https://xeli.ad/md/glossary/adaptive-placements", "type": "term", "title": "Adaptive Placements", "description": "Platform-managed delivery across many placements with automatic asset selection.", "entities": [ "creative-ops", "catalog", "hook-rate", "aspect-ratio", "cpm" ], "intent": "informational", "words": 512 }, { "url": "https://xeli.ad/glossary/ad-group", "markdown": "https://xeli.ad/md/glossary/ad-group", "type": "term", "title": "Ad Group", "description": "A container for ads that share targeting, bid, and placements.", "entities": [ "creative-ops", "catalog", "hook-rate", "aspect-ratio" ], "intent": "informational", "words": 525 }, { "url": "https://xeli.ad/glossary/ad-set", "markdown": "https://xeli.ad/md/glossary/ad-set", "type": "term", "title": "Ad Set", "description": "Meta's term for the layer between campaign and ad, 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page or ad.", "entities": [ "product-feed", "creative-ops", "catalog", "ctr", "ugc" ], "intent": "informational", "words": 552 }, { "url": "https://xeli.ad/glossary/bid-strategy", "markdown": "https://xeli.ad/md/glossary/bid-strategy", "type": "term", "title": "Bid Strategy", "description": "How the platform values conversions relative to spend when bidding in auctions.", "entities": [ "creative-ops", "catalog", "roas", "cpa" ], "intent": "informational", "words": 520 }, { "url": "https://xeli.ad/glossary/campaign-budget-optimization", "markdown": "https://xeli.ad/md/glossary/campaign-budget-optimization", "type": "term", "title": "Campaign Budget Optimization (CBO)", "description": "The platform allocates a single campaign budget across ad sets automatically.", "entities": [ "creative-ops", "catalog" ], "intent": "informational", "words": 538 }, { "url": "https://xeli.ad/glossary/custom-labels", "markdown": "https://xeli.ad/md/glossary/custom-labels", "type": "term", "title": "Custom 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"https://xeli.ad/glossary/product-set", "markdown": "https://xeli.ad/md/glossary/product-set", "type": "term", "title": "Product Set", "description": "A named subset of your product catalog for targeting and reporting.", "entities": [ "catalog", "product-feed", "creative-ops" ], "intent": "informational", "words": 573 }, { "url": "https://xeli.ad/glossary/product-recommendation-engine", "markdown": "https://xeli.ad/md/glossary/product-recommendation-engine", "type": "term", "title": "Product Recommendation Engine", "description": "System that suggests products to users based on behavior and product attributes.", "entities": [ "creative-ops", "catalog", "dynamic-product-ads" ], "intent": "informational", "words": 500 }, { "url": "https://xeli.ad/glossary/raw-catalog-ads", "markdown": "https://xeli.ad/md/glossary/raw-catalog-ads", "type": "term", "title": "Raw Catalog Ads", "description": "Product ads that show the plain catalog image without a designed template.", "entities": [ "creative-ops", "dynamic-product-ads", "catalog", "hook-rate", "aspect-ratio", "ctr" ], "intent": "informational", "words": 554 }, { "url": "https://xeli.ad/glossary/cross-platform-catalog-ads", "markdown": "https://xeli.ad/md/glossary/cross-platform-catalog-ads", "type": "term", "title": "Cross-Platform Catalog Ads", "description": "Running the same product catalog across Meta, TikTok, Pinterest, Snap, and CTV with unified templates.", "entities": [ "catalog", "product-feed", "creative-ops", "dynamic-product-ads", "hook-rate", "aspect-ratio" ], "intent": "informational", "words": 511 }, { "url": "https://xeli.ad/glossary/catalog-creative", "markdown": "https://xeli.ad/md/glossary/catalog-creative", "type": "term", "title": "Catalog Creative", "description": "Product ads built from templates and catalog data, on-brand and high-performing.", "entities": [ "creative-intelligence", "hook-rate", "creative-ops", "catalog", "creative-fatigue" ], "intent": "informational", "words": 504 }, { "url": "https://xeli.ad/glossary/catalog-cult", "markdown": "https://xeli.ad/md/glossary/catalog-cult", "type": "term", "title": "Catalog Cult", "description": "The community and newsletter for brands running catalog ads.", "entities": [ "dynamic-product-ads", "creative-ops", "catalog" ], "intent": "informational", "words": 487 }, { "url": "https://xeli.ad/glossary/catalog-feed", "markdown": "https://xeli.ad/md/glossary/catalog-feed", "type": "term", "title": "Catalog Feed", "description": "The file or API that pushes your SKUs and attributes into ad platforms.", "entities": [ "catalog", "product-feed", "creative-ops", "shopify", "dynamic-product-ads" ], "intent": "informational", "words": 545 }, { "url": "https://xeli.ad/glossary/catalog-sales", "markdown": "https://xeli.ad/md/glossary/catalog-sales", "type": "term", "title": "Catalog Sales", "description": "Meta's campaign objective for driving purchases through catalog ads.", "entities": [ "creative-testing", "catalog", "advantage-plus", "creative-ops", "dynamic-product-ads" ], "intent": "informational", "words": 487 }, { "url": "https://xeli.ad/glossary/ctv-catalog-ads", "markdown": "https://xeli.ad/md/glossary/ctv-catalog-ads", "type": "term", "title": "CTV Catalog Ads", "description": "Product feed-driven ads served on connected TV.", "entities": [ "product-feed", "creative-ops", "catalog", "dynamic-product-ads", "hook-rate", "aspect-ratio" ], "intent": "informational", "words": 507 }, { "url": "https://xeli.ad/glossary/dynamic-creatives", "markdown": "https://xeli.ad/md/glossary/dynamic-creatives", "type": "term", "title": "Dynamic Creatives", "description": "Ads whose elements are swapped or assembled at delivery to match user and placement.", "entities": [ "creative-intelligence", "hook-rate", "creative-ops", "catalog", "creative-fatigue" ], "intent": "informational", "words": 531 }, { "url": "https://xeli.ad/glossary/motion-graphics", "markdown": "https://xeli.ad/md/glossary/motion-graphics", "type": "term", "title": "Motion Graphics", "description": "Animation and typographic movement used to communicate quickly in ads.", "entities": [ "product-feed", "hook-rate", "creative-ops", "catalog" ], "intent": "informational", "words": 533 }, { "url": "https://xeli.ad/glossary/multi-advertiser-ads", "markdown": "https://xeli.ad/md/glossary/multi-advertiser-ads", "type": "term", "title": "Multi-Advertiser Ads", "description": "A placement showing ads from multiple brands together in a single unit.", "entities": [ "creative-ops", "catalog", "hook-rate", "aspect-ratio", "cpm" ], "intent": "informational", "words": 500 }, { "url": "https://xeli.ad/glossary/audience-segmentation", "markdown": "https://xeli.ad/md/glossary/audience-segmentation", "type": "term", "title": "Audience Segmentation", "description": "Grouping users by shared traits or behaviors so you can target and message each group differently.", "entities": [ "cpa", "ctr", "creative-ops", "catalog" ], "intent": "informational", "words": 549 }, { "url": "https://xeli.ad/glossary/intent-based-targeting", "markdown": "https://xeli.ad/md/glossary/intent-based-targeting", "type": "term", "title": "Intent-Based Targeting", "description": "Reaches users whose signals indicate near-term purchase intent.", "entities": [ "cpa", "ctr", "creative-ops", "catalog", "dynamic-product-ads" ], "intent": "informational", "words": 517 }, { "url": "https://xeli.ad/glossary/broad-audience", "markdown": "https://xeli.ad/md/glossary/broad-audience", "type": "term", "title": "Broad Audience", "description": "Targeting that lets the platform find buyers without interest, behavior, or demographic constraints.", "entities": [ "cpa", "advantage-plus", "ctr", "creative-ops", "catalog" ], "intent": "informational", "words": 555 }, { "url": "https://xeli.ad/glossary/dayparting", "markdown": "https://xeli.ad/md/glossary/dayparting", "type": "term", "title": "Dayparting", "description": "Scheduling ads to run only at specific times or days of the week.", "entities": [ "cpa", "ctr", "creative-ops", "catalog" ], "intent": "informational", "words": 536 }, { "url": "https://xeli.ad/glossary/geofencing", "markdown": "https://xeli.ad/md/glossary/geofencing", "type": "term", "title": "Geofencing", "description": "Targeting users when they enter, exit, or occupy a defined geographic area.", "entities": [ "cpa", "ctr", "creative-ops", "catalog" ], "intent": "informational", "words": 520 }, { "url": "https://xeli.ad/glossary/negative-keywords", "markdown": "https://xeli.ad/md/glossary/negative-keywords", "type": "term", "title": "Negative Keywords", "description": "Terms that exclude a query from triggering your search ads.", "entities": [ "cpa", "ctr", "creative-ops", "catalog" ], "intent": "informational", "words": 527 }, { "url": "https://xeli.ad/glossary/ad-exchange", "markdown": "https://xeli.ad/md/glossary/ad-exchange", "type": "term", "title": "Ad Exchange", "description": "A digital marketplace where buyers and sellers of ad inventory transact in real time.", "entities": [ "creative-automation", "creative-ops" ], "intent": "informational", "words": 411 }, { "url": "https://xeli.ad/glossary/ad-server", "markdown": "https://xeli.ad/md/glossary/ad-server", "type": "term", "title": "Ad Server", "description": "Software that stores, serves, and tracks ad creatives across sites and apps.", "entities": [ "creative-automation", "creative-ops", "catalog" ], "intent": "informational", "words": 515 }, { "url": "https://xeli.ad/glossary/ad-network", "markdown": "https://xeli.ad/md/glossary/ad-network", "type": "term", "title": "Ad Network", "description": "A company that aggregates inventory from many publishers and resells it to advertisers.", "entities": [ "creative-automation", "creative-ops", "catalog" ], "intent": "informational", "words": 507 }, { "url": "https://xeli.ad/glossary/dsp", "markdown": "https://xeli.ad/md/glossary/dsp", "type": "term", "title": "DSP (Demand-Side Platform)", "description": "Software advertisers use to buy digital ad inventory programmatically across many exchanges.", "entities": [ "creative-automation", "creative-ops", "catalog" ], "intent": "informational", "words": 505 }, { "url": "https://xeli.ad/glossary/ssp", "markdown": "https://xeli.ad/md/glossary/ssp", "type": "term", "title": "SSP (Supply-Side Platform)", "description": "Software publishers use to sell their ad inventory programmatically to many buyers.", "entities": [ "creative-automation", "creative-ops", "catalog" ], "intent": "informational", "words": 516 }, { "url": "https://xeli.ad/glossary/dmp", "markdown": "https://xeli.ad/md/glossary/dmp", "type": "term", "title": "DMP (Data Management Platform)", "description": "System that collects, organises, and activates audience data for advertising.", "entities": [ "creative-automation", "creative-ops", "catalog" ], "intent": "informational", "words": 503 }, { "url": "https://xeli.ad/glossary/rtb", "markdown": "https://xeli.ad/md/glossary/rtb", "type": "term", "title": "RTB (Real-Time Bidding)", "description": "The auction process that matches bids to impressions in milliseconds.", "entities": [ "creative-automation", "creative-ops", "catalog" ], "intent": "informational", "words": 533 }, { "url": "https://xeli.ad/glossary/ott", "markdown": "https://xeli.ad/md/glossary/ott", "type": "term", "title": "OTT (Over-The-Top)", "description": "Streaming video content delivered over the internet, bypassing traditional TV distribution.", "entities": [ "creative-automation", "creative-ops", "catalog" ], "intent": "informational", "words": 512 }, { "url": "https://xeli.ad/glossary/programmatic-advertising", "markdown": "https://xeli.ad/md/glossary/programmatic-advertising", "type": "term", "title": "Programmatic Advertising", "description": "Automated buying of ad inventory using software rather than direct sales.", "entities": [ "creative-automation", "creative-ops", "catalog" ], "intent": "informational", "words": 467 }, { "url": "https://xeli.ad/glossary/programmatic-buying", "markdown": "https://xeli.ad/md/glossary/programmatic-buying", "type": "term", "title": "Programmatic Buying", "description": "The advertiser-side practice of buying inventory through DSPs and exchanges.", "entities": [ "creative-automation", "creative-ops", "catalog" ], "intent": "informational", "words": 414 }, { "url": "https://xeli.ad/glossary/meta-pixel", "markdown": "https://xeli.ad/md/glossary/meta-pixel", "type": "term", "title": "Meta Pixel", "description": "The tracking snippet that lets Meta measure and optimise ads based on site actions.", "entities": [ "attribution", "creative-automation", "creative-ops", "catalog" ], "intent": "informational", "words": 506 }, { "url": "https://xeli.ad/glossary/meta-tools", "markdown": "https://xeli.ad/md/glossary/meta-tools", "type": "term", "title": "Meta Tools", "description": "The suite of platform tools Meta offers advertisers — Ads Manager, Business Manager, Advantage+, Catalog.", "entities": [ "commerce-manager", "advantage-plus", "creative-ops", "catalog" ], "intent": "informational", "words": 505 }, { "url": "https://xeli.ad/glossary/facebook-business-manager", "markdown": "https://xeli.ad/md/glossary/facebook-business-manager", "type": "term", "title": "Facebook Business Manager", "description": "Meta's central hub for managing ad accounts, pixels, catalogs, and user permissions.", "entities": [ "creative-ops", "catalog" ], "intent": "informational", "words": 520 }, { "url": "https://xeli.ad/glossary/conversion-api", "markdown": "https://xeli.ad/md/glossary/conversion-api", "type": "term", "title": "Conversion API (CAPI)", "description": "Server-to-server API for sending conversion events to Meta (and other platforms).", "entities": [ "attribution", "creative-automation", "creative-ops", "catalog" ], "intent": "informational", "words": 500 }, { "url": "https://xeli.ad/glossary/conversion-pixel", "markdown": "https://xeli.ad/md/glossary/conversion-pixel", "type": "term", "title": "Conversion Pixel", "description": "A tracking snippet that fires when a key user action (purchase, lead) happens.", "entities": [ "attribution", "creative-automation", "creative-ops", "catalog" ], "intent": "informational", "words": 489 }, { "url": "https://xeli.ad/glossary/snap-pixel", "markdown": "https://xeli.ad/md/glossary/snap-pixel", "type": "term", "title": "Snapchat Snap Pixel", "description": "Snapchat's site-side conversion tracking pixel.", "entities": [ "attribution", "creative-automation", "creative-ops", "catalog" ], "intent": "informational", "words": 489 }, { "url": "https://xeli.ad/glossary/ga4", "markdown": "https://xeli.ad/md/glossary/ga4", "type": "term", "title": "Google Analytics 4 (GA4)", "description": "Google's event-based analytics platform, the successor to Universal Analytics.", "entities": [ "attribution", "roas", "google-ads", "creative-automation", "creative-ops", "catalog" ], "intent": "informational", "words": 478 }, { "url": "https://xeli.ad/glossary/gtm", "markdown": "https://xeli.ad/md/glossary/gtm", "type": "term", "title": "Google Tag Manager (GTM)", "description": "Tag management system that deploys tracking snippets without code changes.", "entities": [ "creative-automation", "creative-ops", "catalog" ], "intent": "informational", "words": 509 }, { "url": "https://xeli.ad/glossary/landing-page", "markdown": "https://xeli.ad/md/glossary/landing-page", "type": "term", "title": "Landing Page", "description": "The page ad traffic arrives at, designed to convert that specific traffic.", "entities": [ "product-feed", "creative-ops", "catalog" ], "intent": "informational", "words": 547 }, { "url": "https://xeli.ad/glossary/bfcm", "markdown": "https://xeli.ad/md/glossary/bfcm", "type": "term", "title": "BFCM (Black Friday Cyber Monday)", "description": "The peak ecommerce promotional period spanning late November.", "entities": [ "creative-ops", "catalog", "cpm" ], "intent": "informational", "words": 527 }, { "url": "https://xeli.ad/glossary/roas-goal-optimization", "markdown": "https://xeli.ad/md/glossary/roas-goal-optimization", "type": "term", "title": "ROAS Goal Optimization", "description": "Setting and hitting revenue-per-dollar targets that reflect your true margins.", "entities": [ "creative-ops", "catalog", "roas", "ltv", "cpa" ], "intent": "informational", "words": 505 }, { "url": "https://xeli.ad/glossary/aspect-ratio-optimization", "markdown": "https://xeli.ad/md/glossary/aspect-ratio-optimization", "type": "term", "title": "Aspect Ratio Optimization", "description": "Exporting the right aspect ratio for each placement — 1:1, 4:5, 9:16, 16:9 — so nothing gets cropped.", "entities": [ "aspect-ratio", "creative-ops", "catalog" ], "intent": "informational", "words": 508 }, { "url": "https://xeli.ad/glossary/bumper-ads", "markdown": "https://xeli.ad/md/glossary/bumper-ads", "type": "term", "title": "Bumper Ads", "description": "Short (usually 6-second) non-skippable video ads used mainly on YouTube.", "entities": [ "creative-ops", "catalog", "hook-rate", "aspect-ratio", "cpm" ], "intent": "informational", "words": 501 }, { "url": "https://xeli.ad/glossary/pre-roll", "markdown": "https://xeli.ad/md/glossary/pre-roll", "type": "term", "title": "Pre-Roll", "description": "Video ads that play before video content starts.", "entities": [ "creative-ops", "catalog", "hook-rate", "aspect-ratio" ], "intent": "informational", "words": 489 }, { "url": "https://xeli.ad/glossary/mid-roll", "markdown": "https://xeli.ad/md/glossary/mid-roll", "type": "term", "title": "Mid-Roll", "description": "Video ads that play during video content — usually at natural breaks.", "entities": [ "creative-ops", "catalog", "hook-rate", "aspect-ratio" ], "intent": "informational", "words": 483 }, { "url": "https://xeli.ad/glossary/post-roll", "markdown": "https://xeli.ad/md/glossary/post-roll", "type": "term", "title": "Post-Roll", "description": "Video ads that play after content finishes.", "entities": [ "creative-ops", "catalog", "hook-rate", "aspect-ratio" ], "intent": "informational", "words": 422 }, { "url": "https://xeli.ad/glossary/outstream-video", "markdown": "https://xeli.ad/md/glossary/outstream-video", "type": "term", "title": "Outstream Video", "description": "Video ads that play in non-video placements — in-article, in-feed.", "entities": [ "creative-ops", "catalog", "hook-rate", "aspect-ratio" ], "intent": "informational", "words": 515 }, { "url": "https://xeli.ad/glossary/native-advertising", "markdown": "https://xeli.ad/md/glossary/native-advertising", "type": "term", "title": "Native Advertising", "description": "Ads that match the form and function of the platform they appear on.", "entities": [ "creative-ops", "catalog", "hook-rate", "aspect-ratio" ], "intent": "informational", "words": 512 }, { "url": "https://xeli.ad/glossary/display-advertising", "markdown": "https://xeli.ad/md/glossary/display-advertising", "type": "term", "title": "Display Advertising", "description": "Image and video ads served across a network of websites and apps.", "entities": [ "creative-ops", "catalog", "hook-rate", "aspect-ratio" ], "intent": "informational", "words": 515 }, { "url": "https://xeli.ad/glossary/1-1-aspect-ratio", "markdown": "https://xeli.ad/md/glossary/1-1-aspect-ratio", "type": "term", "title": "1:1 Aspect Ratio (Square)", "description": "Square format, historically Instagram feed's default, still strong across feed placements.", "entities": [ "aspect-ratio", "creative-ops", "catalog" ], "intent": "informational", "words": 549 }, { "url": "https://xeli.ad/glossary/4-5-aspect-ratio", "markdown": "https://xeli.ad/md/glossary/4-5-aspect-ratio", "type": "term", "title": "4:5 Aspect Ratio (Portrait)", "description": "Vertical feed format — takes 25% more screen real estate than 1:1 on mobile.", "entities": [ "aspect-ratio", "creative-ops", "catalog", "ctr" ], "intent": "informational", "words": 510 }, { "url": "https://xeli.ad/glossary/9-16-aspect-ratio", "markdown": "https://xeli.ad/md/glossary/9-16-aspect-ratio", "type": "term", "title": "9:16 Aspect Ratio (Vertical)", "description": "Full-screen vertical format for Reels, Stories, TikTok, and YouTube Shorts.", "entities": [ "aspect-ratio", "creative-ops" ], "intent": "informational", "words": 505 }, { "url": "https://xeli.ad/glossary/16-9-aspect-ratio", "markdown": "https://xeli.ad/md/glossary/16-9-aspect-ratio", "type": "term", "title": "16:9 Aspect Ratio (Landscape)", "description": "Horizontal landscape format — native to YouTube, CTV, and desktop video.", "entities": [ "aspect-ratio", "creative-ops", "catalog" ], "intent": "informational", "words": 504 }, { "url": "https://xeli.ad/glossary/1-91-1-aspect-ratio", "markdown": "https://xeli.ad/md/glossary/1-91-1-aspect-ratio", "type": "term", "title": "1.91:1 Aspect Ratio (Facebook Link)", "description": "The legacy widescreen aspect ratio used for Facebook link-preview cards.", "entities": [ "aspect-ratio", "creative-ops", "catalog" ], "intent": "informational", "words": 512 }, { "url": "https://xeli.ad/glossary/21-9-aspect-ratio", "markdown": "https://xeli.ad/md/glossary/21-9-aspect-ratio", "type": "term", "title": "21:9 Aspect Ratio (Ultra-wide)", "description": "Cinematic ultra-wide ratio, native to some CTV and premium placements.", "entities": [ "aspect-ratio", "creative-ops", "catalog" ], "intent": "informational", "words": 422 }, { "url": "https://xeli.ad/glossary/2-1-aspect-ratio", "markdown": "https://xeli.ad/md/glossary/2-1-aspect-ratio", "type": "term", "title": "2:1 Aspect Ratio", "description": "Wide format used in some B2B feeds and hero banners.", "entities": [ "aspect-ratio", "creative-ops", "catalog" ], "intent": "informational", "words": 405 }, { "url": "https://xeli.ad/glossary/2-3-aspect-ratio", "markdown": "https://xeli.ad/md/glossary/2-3-aspect-ratio", "type": "term", "title": "2:3 Aspect Ratio (Pinterest)", "description": "The recommended vertical ratio for Pinterest pins — 1000×1500.", "entities": [ "aspect-ratio", "creative-ops", "catalog" ], "intent": "informational", "words": 412 }, { "url": "https://xeli.ad/glossary/3-2-aspect-ratio", "markdown": "https://xeli.ad/md/glossary/3-2-aspect-ratio", "type": "term", "title": "3:2 Aspect Ratio", "description": "Classic photography ratio, works for photography-first ads and Google Shopping.", "entities": [ "aspect-ratio", "creative-ops", "google-ads", "catalog" ], "intent": "informational", "words": 399 }, { "url": "https://xeli.ad/glossary/4-3-aspect-ratio", "markdown": "https://xeli.ad/md/glossary/4-3-aspect-ratio", "type": "term", "title": "4:3 Aspect Ratio", "description": "Classic TV/print ratio — 1024×768. 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